At KAWO we’ve spent much of the past 7 years trying to connect teams in the West and China. During this time, these online ecosystems have diverged significantly. Originally playing catch up, China is now in many ways indisputably ahead. 83% of users pay with their phone1 and, not being beholden to advertisers, WeChat has avoided the privacy controversy that has plagued Western social platforms. It can be hard to get your head around the complexity, depth and breadth of China’s digital landscape. While there are dozens of good guides to specific networks, we couldn’t find a good overview. So we decided to write one.Our initial target was to create the definitive introduction for a Western marketer trying to get up to speed on China. In the end I think we’ve created a guide with something for everyone interested in digital in China (…).

Alex Duncan KAWO Co-Founder

Download HERE

Source: Jing Daily