EU SME Centre































With the goal of helping european SMEs entering the chinese market making the best investment decisions, the EU SME Centre published the diagnostic kit “Are you Ready for China?”.

It is a step-to-step introduction to the chinese business environment that allows SMEs to evaluate its preparation level to enter the chinese market successfully.

Together with this online quiz, the EU SME Centre published also four different reports that approach several aspects relevant to the chinese market.

These tools consist in:

Business & Investment Opportunities in China: HERE

May 5, 2021

2020 was a turbulent year for all due to the COVID-19 pandemic, with the IMF projecting global growth contraction by 4.4 percent. China – despite being the pandemic’s epicenter – was the first and only major economy to recover and enter 2021 with a relatively optimistic outlook. Beijing’s stable and time-sensitive policy responses, epidemic control strategy, and reprioritization of macroeconomic objectives ensured that it was the sole G20 economy that experienced positive growth in 2020. China’s economic rebound was driven by a combination of factors, including massive investment in infrastructure and real estate, export booms boosted by the strong global demand for medical supplies, medical equipment, and electronics, and the steady pick-up in domestic consumption after a long period of sluggish growth. Growth prospects for China going into 2021 are similarly high. The International Monetary Fund (IMF) projects China’s 2021 growth at a staggering 8.4%, well ahead of the United States at 5.1%, and second only to India with a projected 11.5% growth.In addition to incredible growth, China has also surpassed the United States in terms of attracting foreign direct investment (FDI).


What does it take to Set-up and Operate a Foreign Company in China?: HERE

March 11, 2021 

Despite the covid-19 pandemic, China is the only major economy that experienced economic growth in 2020 with GDP rising 2.3% and with estimated growth of 8.2% in 2021. In 2020, China also became the world’s largest recipient of FDI totaling USD 144.37 billion up 6.2%.

But to attract more foreign investment, China has in recent years been pushing through many new reforms. These reforms have made it steadily easier, quicker and cheaper to set-up and operate a foreign company by reducing capital requirements and taxes, offering incentives, cutting red tape, and speeding up processing times.

With fully dedicated local employees on the ground in China, foreign companies can also benefit from getting access to many more sales channels and connecting directly to a much larger and constantly evolving customer base in the Chinese market.

Setting up a business in China: HERE

Jul 19, All day, 2019

In spite of issues like the economic slowdown and trade tensions, China remains an attractive market for European companies. However, businesses in general and SMEs in particular need to be aware of both the key issues to look at when it comes to setting up a business in China and the do’s and don’ts. These range from tax considerations to IPR protection, going through procedural and finance-related questions.

These and more topics are covered in the present webinar, where Managing Partner at LehmanBrown Mr. Russell Brown discusses the process of setting up a business in China and provides practical advice to European businessowners considering this option.

Key Topics

  • Areas of Risk for FIEs in China
  • IP Protection
  • Set up Considerations
    • Where to Set-up
    • Industry Segmentation
    • Legal Entities in China for Foreign Companies
    • Cooperation
  • Tax Incentives
    • Location Specific or Industry Specific
  • Tax Planning
  • Investment
  • General Steps for Establishing a WFOE in China
  • Using the Company Chop/Seal
  • HR Considerations
  • Repatriation of Profits and Funds


Social Media Strategies for China

Jul 5, All day, 2019


China is now classed as a Middle-Income nation, with a continuous move from rural to urban area. The urban population now counts 800 million people which nearly matches with the number of mobile internet users: 802 million.

Chinese netizensare extremely active on the internet, embracing the advent of social media, interacting and creating millions of searches and conversations daily.

When looking at the way marketing is done in China, it is worth noticing that the buying process has shifted from individual to social. Customers pay more attention to their social circle when making a decision.

How to target your audience in China?

This two-parts webinar provides a background of China’s e-commerce market overview and a brief overview of the main social media platforms, their market share and users base, particularly focusing on WeChat as a marketing tool for your business marketing strategy.

Moreover, it will introduce the concept of digital marketing and the shift from traditional to digital marketing in China. Lastly, it will provide the case study of Sennheiser and how the brand has adapted to the diverse social media ecosystem.

Learn the best practices to market your product in China!


China Recent Tax Reforms and Implications on EU SMEs

Jul 5, All day, 2019


Understanding China’s tax system is not as straightforward as someone might think. It is, thus, essential that SMEs grasp how the system works, and which taxes apply to a foreigner leaving in China and to a foreign enterprise.

China has recently implemented changes and reforms on the Individual Income Tax (IIT), the Value Added Tax (VAT) and the Corporate Income Tax (CIT) which show the interest of the Chinese government to improve the business environment for local and foreign enterprises.


  • Implementation of the IIT reform, with the aim of easing the tax burden for low income earners, starting 1st January 2019;
  • Reduction of VAT rates from 16% and 10% are reduced to 13% and 9%, starting 1st April 2019;
  • Tax cuts for SMEs and low-profit enterprises, starting 9th January 2019*.

This webinar addresses the main changes of these reforms and will elaborate on the impact on EU businesses operating in China.

Key Topics

  • Background: Recent Tax Reforms
  • Individual Income Tax (IIT) Reform
  • Reforms on Value Added Tax (VAT)
  • Reduction of Corporate Income Tax (CIT) for SMEs
  • Our Thoughts


Labour Contracts and Terminations

Jun 25 – 26, 9:00 am – 11:55 pm, 2019


China’s first labour law took effect in 1995, covering the rights and responsibilities of both the employer and the employee. Since then, a Chinese employment relationship is regulated not only by the labour law, but also by the employee handbook and the employment contract – both of which we will explain in more detail

Questions specifically arise when it comes to contract termination and it is thus essential to have a deep understanding on the importance of the labour contract, how it is normally drafted and how to deal with the different contract termination scenarios.

This webinar will focus on:

  • Chinese Labour Law
  • Labour Contracts
    • Importance of labour contracts,
    • Labour contracts and staff manual
    • Open-ended and fixed-term contracts
    • Part-time employees
    • Probation period
    • Non-competition agreements
    • Confidentiality clauses
  • Other Labour Regulations and Benefits, such as:
    • Annual leave
    • Public Holidays
    • Working hours
    • Working hours: overtime
    • Social insurance
  • Terminations
    • Termination by the employer
    • Immediate termination
    • Severance payments
    • Severance pay-also for expiring contracts
    • Termination under special cirumstances


Commercial (FIE) Litigation Practice in China

Jun 18, 12:00 am – 11:59 pm, 2019


If Chinese legal system is often seen as based on the Civil Law model, it is however crucial to understand practice. Indeed, effective arbitration procedures and four level of courts (basic level courts, mid-level courts, super-level courts and the Supreme Court of the P.R.C) often lead to a Chinese legal system with important differences between written laws and legal practice.
For this reason, specifically in Civil Law litigations related to commercial matters, jurisprudence in all level of courts and interpretation given by the Supreme Court of the P.R.C are crucial to resolve a dispute but also complex and specific.
In this webinar, our expert will be presenting the most important points in Civil (Commercial) Litigation Law:

  • Overview of litigations in Chinese Civil Law
  • Limitation of actions: When can’t you file a lawsuit?
  • Necessary documents: How to file a lawsuit?
  • Producing evidence in practice: investigate, analyse and assemble for receivable evidences
  • Preservation of property: How to insure the enforcement of a decree?
  • Sentence, second instance and appeal in Chinese Civil Commercial Law
  • The Guanxi (Relationship) in Civil (Commercial) Litigation Practices


The New Foreign Investment Law

May 17, 9:00 am – 11:59 pm, 2019


he new foreign investment law was approved on March 15th by the National People’s Congress (NPC) and will come into effect on January 1st, 2020.

The new law it is the first unified law aimed at regulating foreign investments. In fact, it will govern the activities of all individual foreign investors and foreign invested enterprises (FIEs), wholly foreign-owned enterprises (WOFEs) and Sino-foreign joint ventures (JVs).

“Foreign Investment” is referred to as any direct or indirect investment activity of foreign enterprises, organizations or natural persons including:

  • Set up of FIEs;
  • Acquisition of shares, equities, similar rights in Chinese enterprises;
  • Investment in new projects and other investment forms set by the State Council (although the VIE not mentioned it may be covered in future laws and regulations).

With only two review rounds, it was approved swiftly by the NPC, the new law has a great focus on protection of IP rights of foreign investors in China and level playing field.

Key Topics

  • Introduction
  • Encouragement of Foreign Investment
  • Protection of Foreign Investment
  • Upcoming Changes in Practice
  • Conclusion


WeChat Mini Programs: You don’t need an App for China (or do you?)

Feb 2, All day, 2019


Launched at the beginning of 2017, Mini Programs (MPs), a sort of sub applications within WeChat, have taken China by storm: there are already 2 Million MPs, just as much as Apple’s App store applications. And the App store was launched 10 years ago! Being easily shareable and accessible, Mini Programs provide a much better user experience compared to traditional apps.

More dizzying stats? They already represent 20 to 30% of the traffic for apps that have a Mini Program, and they have already reached 350 Million daily active users (DAU), covering virtually every category from games, e-commerce, photography, life and travel services etc. It’s no wonder that building a WeChat Mini Program marketing strategy is reported as a top trend for 2019.

This webinar unveils the nature of Mini Programs: what they are, how they work, and why they could represent an alternative to the traditional apps, websites and e-commerce channels for enterprises. However, it is important for EU SMEs to be aware of the pros and cons of creating a Mini Program for one’s business.


The Imported Wine Market in China 2018

EU SME Breakfast Seminar – Economic Outlook 2018

Jan 26, 2018


China’s economy has been growing steadily in the past three decades and is the fastest sustained expansion by a major economy in recorded history. Optimism about the year ahead, albeit cautious, is gaining ground but there are persistent worries about China’s debt mountain.

Chris Cheung, director of the EU SME Center, will analyze the Chinese market and give us an insight into what 2018 will bring. Moreover, he will also give some recommendations in regards to how to improve business in China.


8:30 – 9:00 Registration
9:00 – 9:30 Chris Cheung, EU SME Centre Director, presentation.
9:30 – 10:00 Presentation 2, Speaker To Be Confirmed
10:00 – 10:15 Q&A Session
10:15 – 10:45 Networking Session
The Seafood Market in China 
Jan 24, All day, 2018
This webinar navigates the foundation of seafood market development and latest China’s domestic seafood consumption trends. It then provides you detailed information on key regulatory policies, including the New Food Safety Law and Administrative Measures on Import and Export Food Safety, as well as step-by step detailed export guidance. It then articulates the main challenges your company might have to experience, such as stricter requirements for AQISQ to supervise imported food and market competition-free trade agreement. The last part of this webinar analyses cases with practical solutions.


  1. Market overview
  2. Seafood Consumption in China
  3. Regulatory Framework
  4. Export Guidance
  5. Challenges and Recommendations
  6. Cases and examples

Digital Marketing Essentials

Jan 9, All day, 2018


China has made its rapid transition to focusing on mobile digital development. Domestic companies reap the benefits by looking at user data, including geolocation, gender and even zodiac sign. Unfortunately, EU SMEs often lack necessary resources and support to maximize benefits from the market. In order to support EU SMEs gaining more market competitive advantages, this series provide business insights and practical solutions with case studies for SMEs to build solid foundation in their business.


Part 1

  1. What is digital marketing?
  2. Digital trends and changes in China
  3. The unique characteristics of the Chinese market
  4. The Chinese consumers
  5. Localisation and brand adaption

Part 2

  1. Chinese social media
  2. How can EU SMEs use the Chinese social media?
  3. Chinese search engine optimizing
  4. The power of new data

Part 3

  1. Drafting a digital marketing strategy for China
  2. Case studies
  3. Summary of digital marketing in China


Product Safety – China’s Safety Compliance

Jul 10, All day, 2017


In the last ten year, China has become one of the largest and fastest-growing markets for consumer products worldwide. Rapid growth has created a large number of middle-class of more than three hundred million consumers. Whilst the Chinese domestic industry is able to cover some of the needs of consumers, there is also a high awareness of global brands and an increasingly demand for high-quality foreign consumer products.

Webinar Agenda

  • The Market of Consumer Products in China
  • Regulatory Framework
  • Main Elements of the Product Safety System
  • Practical Guidance for SMEs
  • Conclusions


Selling Via Cross-border E-commerce and Free Trade Zones in China

20 June 2017


Get to grips with the processes involved, the pros and cons for your business, and consumer trends buying online. Learn the regulations governing CBEC and the role that the Free Trade Zones (FTZs) play. Put into practice useful tips and work out your own cross-border selling strategy for China.

This half-day workshop will focus on:

Process of selling through CBEC
Which products are authorised to be traded via CBEC?
How to find the right online platform for your business
Business operations in China’s FTZs

How to Start Your Online Business in China

5 June 2017 | 300 EUR


Selling and buying online is the hottest topic in China for consumers and sellers. This one-day training workshop is designed to explore the opportunities of selling online into one of the largest and fastest growing E-commerce markets in the world.

Training Workshop Outline 

Module 1: Overview of the China e-commerce market compared to Europe
Module 2: The market access requirements – IPR, product compliance, logistics, customs
Module 3: Payment options and consumer preferences
Module 4: WeChat and other digital marketing in China
Module 5: Case studies and Best Practice
Module 6: Step-by-step guidance to open an online shop

How to Best Sell Food & Beverage Products to China – Bologna

5 June 2017 | 100 EUR


China-Italy Chamber of Commerce and the EU SME Centre invite you to join a training workshop to get an accurate overview of China’s current F&B market, know the latest trends in consumer tastes and spending.

It will help you understand clearly the legislation governing this sector and how to stay compliant whilst ensuring your exports go smoothly.


08:30 – 09:00 Registration

09:00 – 09:40 China F&B market overview

9:40 – 10:40 Technical barriers to enter the Chinese market

10:40 – 11:00 Coffee Break

11:00 – 12:00 Commercial approach into China

12:00 – 13:00  E-commerce overview

13:00 – 13:30  Q&A and Individual Consultation

Taking Advantage of Hong Kong’s Business Environment

22 – 26 May 2017 | Free of charge


Koehler Group will be hosting webinars each month in different time zones. For more details please refer to the following schedules and reserve your seat on the date of your choice by clicking on the links below.

The webinars are targeted to small-to-medium sized, privately owned companies as well multinational corporations who are either looking to enter the Hong Kong market or are already operating in Hong Kong and would like to receive updates on the current investment climate.

Space is limited so you are advised to register as soon as possible.

Case Studies of Successful Companies in Hong Kong – Trading goods to and from China

Registration here.

– Compliance Regulations in Hong Kong: Securing your Investment

Registration here.

Challenges for Employment in Hong Kong

Registration here.

 – Automatic Exchange of Information – Implications for Hong Kong Businesses

Registration here.

 – A Guide to achieving Profits Tax Exemption in Hong Kong

Registration here.

Developing a WeChat Strategy for Your Business in China

March 8, All day, 2017


Tap into China’s 800 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.

The webinar covers the topics bellow:

  • Why WeChat? The Big Picture
  • The Entities Available
  • Official Accounts: Subscription Accounts, Service Accounts, Enterprise Accounts
  • Groups
  • Personal Accounts
  • Follower Acquisition Techniques
  • Paid advertisements
  • Viral campaigns
  • Key opinion leaders
  • Content strategy
  • Offline + Others
  • Case Studies

China’s Taxation on Non-resident Enterprises

31 May 2017


Many European companies often concern about whether they have to pay domestic taxes in China when providing services to their Chinese customers.

If your company is incorporated under foreign law, with actual management located abroad, has an establishment or a permanent establishment (“PE”) in China, or generates incomes with Chinese sources, watch this webinar to understand what types of taxes may apply to your business and what you should look out for.

In this webinar, you will learn:

  • Non-resident Enterprise and Related Income Types
  • Permanent Establishment (“PE”) and Service Income
  • Passive Incomes
  • Administration on Tax Treaty Benefits
  • Tax Clearance Formalities and Tax Withholding
  • Anti-avoidance Measures


Barriers to Entry the Chinese E-commerce Market


Apr 10, all day, 2017


China will become one of the largest E-commence markets in the world. By 2020, its market size will be bigger than the US, Britain, Japan and Germany. This webinar provides a holistic picture on a general overview on the Chinese E-commerce market, domestic legal and policy environment, business opportunities and key considerations for EU SMEs.

This webinar covers the following five topics specially:

  • E-commerce worldwide
  • China’s E-commerce Market
  • Key growth drivers
  • Barriers to entry
  • Considerations for foreign companies

Click the image below to view the webinar video on YouTube or click HERE.


Understanding Chinese Business Culture: Making the Right Step Early on in the Market

Jul 5, 4:00 pm – 5:00 pm, 2016


Understanding Chinese culture is essential to doing successful business in the country.

Many companies fail in the Chinese market within a few years due to lack of cultural sensitivity, for example, they often misinterpret verbal and nonverbal signs given by their Chinese business partners and teams, and misunderstand the intention and emotions behind.

Knowing the differences and similarities in Chinese values, behaviours and thinking patterns can help you make more informed business decisions and improve communication efficiency in your organisation in this increasingly competitive market.

This webinar will guide you through the essential aspects of effective intercultural business communications in China and reveal common mistakes often made by international companies.

In this webinar you will learn:

  • The basics of Chinese business culture: values, behaviours and thinking patterns;
  • Tips for effective intercultural business communication in China;
  • How to avoid common communication mistakes and misunderstanding.


How to Tap into China’s Evolving Energy and Environment Sector: Policy, Market Opportunities and Business Strategies

Tue, Jun 28, 2016
4:00 PM – 5:00 PM CST, 10:00 AM – 11:00 AM CET


To tackle challenges arising from economic slowdown, booming energy consumption and alarming environment issues, the Chinese government has been reforming its energy and environment sector for years, allocating enormous funds and providing favourable policies to encourage new businesses enter the sector.

This webinar will discuss how European small businesses can develop right strategies to capitalise on China’s policy priorities in energy and environment sector. It will reveal the key drivers in the market, top Dos and Dont’s for foreign businesses, explain how to avoid typical mistakes and share the best practices on how to succeed in the country.

After attending the webinar you will:

  • Gain an overview of the major challenges faced by China in its energy and environment sector;
  • Understand the direction of China’s energy and environment policy reform and implications for businesses;


How to Improve Packaging to Protect Your Beverage Products from Counterfeits in China

Tue, Jun 21, 2016 9:00 AM – 10:00 AM BST


Being the world’s largest consumer market, China’s demand for imported beverage products continues to increase over the past decade. However, counterfeiting activities in the market does not only cause damage to the original brands and businesses, but also impose risks to consumers’ health.

This webinar will explain why packaging is important when selling beverage products to China, and how modern technologies could protect your brands from counterfeiting activities and facilitate communication to distributors and end consumers in China.

Join the webinar and learn about:
• New trends in the Chinese beverage market and opportunities for European brands;
• Protection systems to fight against counterfeited products;
• The packaging – last frontier between protection and communication.


How to Avoid Common Mistakes when Entering into Sales Contracts in China

Tue, Jun 7, 2016 9:00 AM – 10:00 AM BST


Negotiating sales contracts in China can be stressful, especially without an in-house legal team to advise you. A well-drafted sales contract can significantly influence the course of your business deals and achievements in China. This webinar will explain how to manage contract terms to reduce risk when exporting to/selling in China, specifically looking at key provisions, contract clauses, parties identification, liability and dispute settlement. After attending the webinar you will:

• Be able to check whether your Chinese buyer really exists
• Understand how to properly execute a contract in China
• Understand which key clauses to include in your sales contracts
• Know what to do when things go wrong


How to Market Your Small Business in China on a Shoestring

9:00 AM – 10:00 AM, 14 Jun, 2016


Marketing and promotion are keys to business success. However, small businesses and organisations often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas.

This webinar aims to guide European small businesses with limited resources to develop an effective marketing strategy in the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation.

After attending the webinar you will:
• Understand the marketing specificities of China;
• Be able to give clear direction to your marketing team;
• Adapt your main marketing messages to China;
• Be able to choose the right communication channels.


The Alcoholic Drinks Market in China: Features, Highlights and Business Opportunities

4:00 pm – 5:00 pm, 10 May, 2016


China is the biggest consumer of alcoholic drinks in the world. While the sale of the Chinese rice liquor Baijiu is still very popular, demand by local consumers for imported beer, spirits and wine has increased over the past decade.

Following recent work on an EU SME Sector Report on the Alcoholic Drinks Market in China, the aim of this webinar is to provide an overview of the alcoholic drinks market in China, retail channels available, entry model suggestions and the relevant regulations.

After attending the webinar you will have a general overview of China’s alcoholic drinks market. It will also assist EU SMEs in understanding the opportunities available to them and the associated challenges.


China Outlook: 13th Five-Year-Plan

4 pm – 5 pm, 24 May, 2016


In March 2016, the Chinese Central Government officially released the 13th Five-Year-Plan (FYP). This 13th FYP is China’s master policy blueprint in which the highest levels of the Chinese leadership set out the goals, principles and targets for China’s development in the next five years. Furthermore, it provides orientation for China’s economic and social development and points out the challenges and objectives on deepening reforms and strategies to welcome the “new era” of the Chinese economy. One of the key objectives is innovation and entrepreneurship, which will provide many new opportunities for EU innovative SMEs.

As the 13th FYP will have a significant impact in both China and abroad, foreign enterprises, especially EU SMEs, should have a closer look at the changes of the policy and regulatory environment, and understand the potential impact to your business operation in China.

The webinar will share with you the insights of China’s master plan for 2016-2021 and the future business opportunities for European SME businesses:

  • The 13th Five-Year-Plan initiative
  • Its background and major content
  • The implications and opportunities for European SMEs

The interactive Q&A session during the webinar will give you an opportunity to voice your feedback and contribute to SME policy at EU level.


China’s Healthcare Reform: Features, Highlights and Business Opportunities

4 pm – 5 pm, 26 April, 2016


The healthcare sector in China, which is faced with the challenges of insufficient resources and poor service especially in rural areas, is today a social and strategic priority for China and the target of a comprehensive reform.

The new reforms introduced by the Government in 2015 target three main areas: infrastructure development, reduction of costs and new investments.

The wide ranging scope of these reforms will have a substantial impact on stakeholders and industry players including: international medical device firms, drug makers, hospital operators and IT Companies.

The Government’s recent emphasis on the opening up of the private sector has attracted global attention in the development of China’s healthcare sector. The reforms have brought new investment opportunities for European companies.

This webinar will provide insights into the ambitious healthcare reform, its impact on the current healthcare sector in China and the opportunities arising for European SMEs operating in this field.

Joint the webinar to learn more about:

  • The main features of the current Chinese healthcare system, the trends and the dynamics;
  • The main business opportunities and challenges for European companies;
  • The best market entry strategies.


Using WeChat for Business | Digital Marketing in China

4 pm – 5 pm, 12 April, 2016


WeChat is one of the most popular social media platforms used in China today with over 650 active users. The platform is deeply integrated and includes social features, as long as messaging, e-commerce, payments and financial services. Yet many foreign companies are unaware of how to use WeChat to market their products and services.

This webinar will explain how foreign companies can use WeChat for marketing. It will include a clear description of the application’s features, the possibilities for companies to leverage them, the integration of e-commerce and cross-border e-commerce to WeChat, as well as the optimal ways to do marketing on the platform.

After attending the webinar you will:

  • Have a clear vision of the features of WeChat
  • Know how WeChat can be used for promotion and e-commerce
  • Learn about several case studies of successful WeChat branding and sales
  • Know how to generate traffic on WeChat, from within and from outside China
  • Understand the main regulation and logistic challenges with setting-up cross-border e-commerce solutions via WeChat


China Telecoms Catalogue 2015: Key Changes and Impacts on European Businesses

4 pm – 5 pm, 5 April, 2016


China’s Ministry of Information and Technology (MIIT) released a revised edition of the Telecommunications Catalogue in December 2015, which came into effect recently on March 1st, 2016.

The Catalogue 2015 brings extensive changes to the telecoms licensing regime in the country and has direct impacts to businesses in this sector.

This webinar will explain the key changes in the Catalogue to help European SMEs better evaluate the opportunities and challenges in the Chinese market.

Join this webinar to learn more about:

  • Policy support for innovation and digitalisation in China;
  • Market entry requirements for foreign investment in China’s telecoms sector under the new Catalogue;
  • Introducing the new categorisation of value-added telecommunications services (VATS);
  • Advice for European SMEs looking to do business in China’s telecomms sector.


General Aviation Sector in China: Status, Challenges, Outlook and Useful Contacts

5 pm – 6 pm, 15 Mar, 2016


The general aviation (GA) in China is at its early stage of development, opening opportunities for European businesses. In this webinar, the Centre invites an expert who has engaged in negotiation with GA sector in China to share insights on the recent development of this industry in the country.

Join the webinar to learn about:

  • Status of GA in China: Market Size, Segments and Growth Demands
  • Major Barriers to Enter the Market
  • Future Outlook: Updates on Chinese Regulations, EU-China GA Negotiations and Opportunities for Business;
  • Useful Contacts in China’s GA Sector


Exporting Organic Food to China: New Food Safety Law and Cross-border E-commerce Policies

5 pm – 6 pm, 22 Mar, 2016


Urbanisation has happened at a rate never seen before in China. For a growing middle class and their families, food safety is still one of the main concerns, particularly for those with young children. Thus, many urban residents now seek out alternative food sources.

As China’s food and beverage market continues to grow. To address remaining concerns over the country’s food safety issues, the Chinese government has been restructuring its mechanisms to supervise food production and distribution over the past two years. On October 1st 2015, the amended Food Safety Law (FSL) entered into force, which is considered as the most stringent Food Safety Law ever passed in China.

Organic food and imported products from the European Union countries have risen in popularity. In cities such as Beijing and Shanghai, the number of specialist and boutique food shops selling organic food is growing, especially among the Chinese middle class and expatriate community who have disposable income and are willing to pay a premium for good-quality, safe food.

In this context, the EU SME Centre will host a webinar to answer key questions faced by SMEs planning to sell their organic products in China, for example:

  • What is the market for organic food in China?
  • What are the ‘right’ strategies to introduce or expand my product line to include organic?
  • What certifications and labelling requirements are there?
  • What are the opportunities / challenges and how to overcome them?
  • How are companies currently marketing their organic products in China?
  • How to use E-commerce to sell organic products?


General Aviation Sector in China: Status, Challenges, Outlook and Useful Contacts

5 pm – 6 pm, Mar 15, 2016


The general aviation (GA) in China is at its early stage of development, opening opportunities for European businesses. In this webinar, the Centre invites an expert who has engaged in negotiation with GA sector in China to share insights on the recent development of this industry in the country.

Join the webinar to learn about:

  • Status of GA in China: Market Size, Segments and Growth Demands
  • Major Barriers to Enter the Market
  • Future Outlook: Updates on Chinese Regulations, EU-China GA Negotiations and Opportunities for Business;
  • Useful Contacts in China’s GA Sector


How to Ensure Quality Control of Your Products and External Service Providers in China

5 pm – 6 pm Jan 12 , 2016


In a country as big and diverse as China, how can you be sure that what you are buying is good quality or good value? The majority of factories will request a full payment before shipment. This can make it extremely difficult to seek redress against a supplier should there be an issue. This webinar will explore how each of the above issues can be overcome in China’s unique business environment.

After attending the webinar, you will:

  • Gain an overview of the manufacturing industry in China;
  • Be better prepared for the issues that may arise within this industry;
  • Understand how factory audits and quality control should be carried out in the country;
  • Know the main aspects when selecting an external service provider.

How to Prevent Common Labour Disputes in China | Practical Advices for EU SMEs

4 pm – 5 pm Dec 15 , 2015


Employment relations are often undervalued by many enterprises as they are viewed as relations where economic value and potential financial loss is not substantial.

Therefore it is crucial to pay attention not only to labour laws and regulations, but to carefully draft, publish and make binding internal rules as well as a staff handbook, which is an effective tool to prevent common labour disputes.

If you are about to set up a company in China, plan to adjust your HR management system or strengthen internal processes, then join us for this webinar to clearly understand:

• The role of a staff handbook and how to make it binding and enforceable;
• Provisions to include in your handbook;
• Ways to prevent common labour disputes including termination and claims for bonuses.


Energy & the Environment in China: Development, Trends & Opportunities for SMEs

5 pm – 6 pm Dec 1, 2015


Join this webinar to understand the newly approved regulations, get a clear understanding of the market background and develop an effective business plan.

This webinar will provide insights into the sectors and cover topics including:

  • The latest legislative national laws approved from China’s central government;
  • The evolution of major environmental sectors such as water, renewable energy, waste to energy/heating, industrial pollution control;
  • Major business opportunities and technologies requested from local Chinese market;
  • How to develop a successful business in China’s environmental and energy sectors.


China’s ‘Water Ten’ Plan: Introduction, Analysis and Market Insights

5 pm – 6 pm Nov 5, 2015


On April 14th 2015, China announced an ambitious action plan to clean up water pollution over the next five years. The plan, released by China’s State Council, follows a pledge last year by the nation’s Ministry of Environmental Protection that China would spend more than €9.6 billion (RMB 70 billion) to tackle its water problems. It promises a “massive reduction” in serious pollution, strict controls on extraction of underground water and continuing improvements in drinking water quality by 2020.

In this webinar, China-Britain Business Council expert Patrik Li will introduce the plan, also called the ‘WATER TEN’ plan, look at the major changes and milestones and discuss potential opportunities for European SMEs. Michael Zhao, Chief Manager of ARUP Water China will discuss his experiences of working in the water market in China and share his views on the challenges in implementing the action plan.

Join our webinar to find out about:

  • Recent changes to the legal framework in China’s water sector;
  • Main challenges China is facing in the next ten years;
  • Opportunities and risks for foreign companies in the Chinese water market.

How to Approach the Chinese Tourism Market and Seize the Opportunities

5 pm – 6 pm Oct 27, 2015


Chinese tourists are currently highlighted in western magazines as an unstoppable, constantly growing force bound to lead tourism revenues worldwide. The main mistake that operators, as well as regional and local Tourism Associations, are currently making is to behave as if the rules and expectations that drive the China market and its customers are the same ones western tourism relies on. This happens both when facing the end consumer (B2C) and when engaging in B2B relationships. The result often leads to poor outcome, slow and confused processes and frustration especially when managing or promoting less-known destinations.

This webinar will introduce some fundamental references about the origins and development of Chinese tourism, in order to better understand the current market opportunities. Based on real cases and field experience, we will analyse key factors to keep in mind when approaching this evolving market.

After attending this webinar you will:

  • Have updated information concerning the Chinese tourism market
  • Learn how to approach it as an SME based in Europe, the current trends and why some destinations are preferred to others
  • Understand processes and dynamics involved in dealing with Chinese operators (B2B), their needs and expectations
  • Be aware of the correct communication tools, promotional vehicles and suitable platforms to attract the Chinese travelers and raise interest and awareness about your destination


How to adapt your communication strategy to the Chinese market

4 pm – 5 pm Oct 13, 2015


The communication environment in China differs greatly from Europe in terms of language and media. The internet functions almost like an intranet cut from the rest of the world, resulting in a completely different social media ecosystem. This webinar will focus on how to adapt your strategy to communicate more efficiently with the local market. We will discuss differences and introduce simple concepts for adapting a global strategy to China.

Join this webinar to get an overview of:

  • The communication environment in China;
  • The importance of brand and story localization;
  • How to approach media relations and build a social media presence.


How to Prepare for Food & Beverage Trade Fairs in China

4 pm – 5 pm Sep 29, 2015


As we gear up for a busy November month in China for SMEs active in the Food and Beverage sector, the Centre will take an insider look at the SME pavilion at World of Food Exhibition in Beijing (18th-20th) and help you prepare in the best way possible for opportunities at trade fairs in China. Find out what is changing in the market and how you can find effective business partners.

Join our webinar to get the answers and make the most out of the opportunities.

  •  Why is now the time for European SMEs to consider China’s Food & Beverage market?
  •  What are the trends, what has changed?
  •  Can I sell my foodstuff in China?
  • Why do I keep hearing about Free Trade Zones? Is this relevant for me?
  • Is selling online a feasible option for my product in China?
  • How can I make the most of the trade fairs?
  • How do I find a partner in China?


What SMEs should Know about Product Safety for Consumer Products in China

September 8, 2015

Central European Time: 10:00  – 11:00 | China Standard Time: 16:00  – 17:00


Product safety for consumer products in China does not have a good reputation overseas. Such a background makes it easy to believe that regulations for product safety in China are underdeveloped and enforcement inconsistent. Nothing could be further from the truth! For any organisation planning to export consumer goods to China it is of the utmost importance to become familiar with this system.

This webinar will explain the mechanisms for control and enforcement of product safety in China, focussing on the practical impact of these regulations and on how to successfully navigate the system.


How to Comply with Company Reporting Rules in China

4 pm – 5 pm Aug 25


Setting up a company in China is a highly demanding process and many foreign investors feel relieved once this phase is behind them. But the administrative work doesn’t stop there.

Companies, including foreign invested enterprises (FIEs) and representative offices (ROs), are obliged to comply with many administrative duties, including regular reporting, filing and registrations.

This webinar will provide a complete picture of the administrative duties – including content, procedures and deadlines – required for FIEs and ROs to comply with Chinese legislation and regulations.

After attending this webinar you will:

  • Know how to file an annual report and register changes with State Administration for Industry and Commerce  (SAIC);
  • Be aware of an FIE/ROs tax reporting obligations; and
  • Understand the penalties for non-compliance.


How to Check if Your Chinese Business Partner is Legitimate

4 pm – 5 pm Aug 4


Conducting proper due diligence is one of the essential steps that European SMEs need to take before engaging in business with partners in China. It will help you avoid business scams and identify a more reliable partner for your business in the Chinese market.

After attending the webinar, you will:

  • Be aware of the most popular scams in China at the moment;
  • Be able to check whether your counterpart really exists;
  • Understand how to properly execute a contract in China;
  • Know which sources are available to verify financial information;
  • Learn some basic techniques to carry out operational due diligence.


Access to Equity Financing for EU SMEs Based in China: Different Options from Seed Financing to Listing

4 pm – 5 pm Jul 21


Having access to equity finance remains a challenge for SMEs today, whatever their development stage is. In order to increase your success rate to finance your growth, it is important to understand the key factors of a successful fund raising in China and what will make the difference when presenting your company to potential investors.

In this context, the EU SME Centre and the Benelux Chamber of Commerce in China (BenCham) will host a joint webinar to discuss a number of major issues you need to look out for when approaching investors in China.

In this webinar, you will learn:

Which kind of investors you should target at your development stage?
How to present your company to investors?
What should be the content of the corporate presentation?
What are equity investors focusing on?
How to avoid pitfalls?
Why the investors will choose your company in particular?
When to go for a listing? What are the advantages and drawbacks of a listing?
Case studies


How to Develop Effective Digital Marketing Strategies in China

6 July 2015
Central European Time: 10:00  – 11:00  | China Standard Time: 16:00  – 17:00


Building a unique and effective digital marketing strategy is one of the keys to success in China’s ever-growing online market. However, the digital marketing ecosystem in the country has its own characteristics. In this joint webinar hosted by the EU SME Centre and the French Chamber of Commerce in China, you will gain a better understanding of China’s digital marketing landscape and how to adapt strategies to gain more Chinese online consumers.

In this webinar, you will learn features of the Chinese online market and consumer behaviour:

Baidu is not Google: Why going beyond SEO is a must in China;
Social marketing in China: How to utilize social media such as WeChat and Weibo to reach more target consumers;
Online advertising in China: Tools and cost.


Access to Equity Financing for EU SMEs Based in China: Different Options from Seed Financing to Listing

All day, June 23, 2015


Having access to equity finance remains a challenge for SMEs today, whatever their development stage is. In order to increase your success rate to finance your growth, it is important to understand the key factors of a successful fund raising in China and what will make the difference when presenting your company to potential investors.
In this context, the EU SME Centre and the Benelux Chamber of Commerce in China (BenCham) will host a joint webinar to discuss a number of major issues you need to look out for when approaching investors in China.

In this webinar, you will learn:

  • Which kind of investors you should target at your development stage?
  • How to present your company to investors?
  • What should be the content of the corporate presentation?
  • What are equity investors focusing on?
  • How to avoid pitfalls?
  • Why the investors will choose your company in particular?
  • When to go for a listing? What are the advantages and drawbacks of a listing?
  • Case studies


How to Export Meat Products to China

9:00 am – 10:00 am June 2, 2015


In 2000, a few European countries initialed the first protocols to export meat to China and the EU’s market share in China has been growing steadily. Over a period of 15 years, more than 200 establishments from 13 EU countries have already obtained the approval to sell their products in the Chinese market. However, managing the meat importing process and conforming to a multitude of regulations in the complex regulatory framework remains a major challenge for meat exporters from Europe.

This webinar will help you gain a good understanding of the meat market in China and provide you relevant import regulations and procedures. Join the webinar to learn:

  • An overview of the meat market in China;
  • Step by step introduction into the regulatory framework;
  • The main requirements of the Chinese Food Safety Law;
  • The key points for meat imports to China;
  • The import procedures;
  • Packaging and labelling; Challenges and recommendations for SMEs.


How to Seize Opportunities and Overcome Challenges in China’s ICT Sector

9am – 10am May 26, 2015


China is working hard for its domestic players to ride this wave of growth, and many of them have begun to emerge as world-leading ICT giants. However, there are still niche markets where European companies can size real opportunities.

In this context, the EU SME Centre and the China-Britain Business Council (CBBC) will host a joint webinar to explain the primary opportunities for European SMEs and major challenges they need to tackle to succeed in the market.

In this webinar, you will learn:

  • The structure, major players and key government contacts in China’s ICT sector;
  • Government strategy and regulatory trends;
  • A list of areas with opportunities for European SMEs;
  • Practical business strategies that could help you to overcome major challenges;
  • Case studies with best practices from European ICT companies doing business in China;
  • Latest findings from the EU SME Centre and CBBC joint report on the ICT sector.


How to Access the Chinese Medical Device Market

4pm – 5pm May 12, 2015


China’s medical technology market is expected to become the second largest in the world in the next five to seven years. China represents numerous opportunities for European companies but understanding the practicalities of accessing the market is not simple.

In this context, the EU SME Centre and the China-Britain Business Council (CBBC) will host a joint webinar to update you on the latest changes in China’s medical devices regulations and a wider picture of Health China 2020. It will explain the changes in the product registration process, clinical trials for advanced medical devices and alternative solutions for class I and/or II devices to access the market.

This webinar will also serve as a pre-departure briefing for companies that plan to attend this year’s China Medical Equipment Fair (CMEF) in Shanghai in May, the largest exhibition of medical technology in the Asia-Pacific region.

In this webinar, you will learn:

  • The current Chinese healthcare reform and hospital provision system;
  • The regulatory structure of China’s medical devices market;
  • The latest changes by China Food and Drug Administration (CFDA) in the product registration process, procedure of clinical trials, and potential impact on SMEs;
  • Possible alternative solutions for class I and/or II devices to access the market;
  • Opportunities and challenges for EU SMEs in R&D collaboration and wearable devices market for a mega-health initiative in China.


How to Apply for the CCC Mark in China
4 pm – 5 pm May 5, 2015


The China Compulsory Certification mark (CCC) covers a broad range of consumer goods, electronic and industrial products; and compliance with the mandatory requirements is a precondition for entering the Chinese market.

Products listed in the Catalogue of Products are subjected to compulsory certification. The list currently contains about 20 broad categories and is constantly expanding.

The certification procedure includes factory inspections, type testing at a designated Chinese laboratory, and marking of the product, which can be time-consuming and work-intensive for EU SMEs.

In this context, the EU SME Centre will host a webinar to answer the key questions faced by SMEs when applying for the CCC mark in China:

• When does the CCC mark apply?
• What are the technical requirements?
• What to do? Step-by-step guidance on compliance;
• What are the main challenges and how can you overcome them?


How to improve cyber security for your business in China: Practical advice for european SME´s

5 pm – 6 pm, Mar 17, 2015


With more than 600 million internet users and a growing number of people using mobile payment systems, cyber security in China plays an important role. In 2013, the costs of criminal cyber activities in China were estimated at 37 billion U.S. dollars.  Therefore in recent years, China’s leadership has acknowledged the importance of cyber security and declared cyber security as a key priority. Nevertheless, it remains as a critical issue concerning many European SMEs doing business in China. In this context, the EU SME Centre will host a webinar to explain primary cyber security challenges in China and provide solutions for your businesses.

After attending the webinar you will learn:

  • Major cyber security challenges faced by European SMEs doing business in China;
  • Recent development in China’s digital infrastructure;
  • Ways to protect your business from potential cyber risks.


How to Manage Contract Terms and Reduce Risk in China

5 pm – 6 pm, Jan 27, 2015


Negotiating contracts in China can be stressful, especially without an in-house legal team to help advise along the way. For a successful business and, more importantly, to make sure you operate within the law, putting together a well-drafted contract can significantly influence the course of your business deals, and achievements in China.

This webinar will explain how to manage contract terms to reduce risk when doing business in China, specifically looking at key provisions, contract clauses, parties identification, liability and dispute settlement.

After attending the webinar you will:

  • Be able to recognise what is a valid contract;
  • Know exactly who you are concluding a contract with;
  • Understand what to do when things go wrong.


Partnering with the EU SME Centre in China


As the Centre rolls out its activities for the second phase, more emphasis will be placed on forming close partnerships with trade support organisations helping their members to internationalise.

If you are interested in working with the Centre, this webinar is a valuable opportunity to get up-to-date with Centre news. We will introduce you to the EU SME Centre Partnership Package, highlighting exclusive benefits to support your organisation and your SMEs doing business in China. Read more >

Join us online on February 10th to get an insight into:

Our services for partners and their SMEs – what’s new and what remains in the Centre’s second phase;
Partner benefits – the advantages of becoming a partner for you and your companies;
How to become a partner – next steps and who you should talk to;
Cooperation models – concrete examples of how the partnership can work.
How to Avoid Business Risk in China – A Guide to Due Diligence for EU SMEs


Doing business in China involves a series of challenges and risks that international companies need to address carefully in order to achieve success in the market. Some may face bribery, business fraud, anti-trust investigations or procurement bans from government and state-owned enterprises. Thus re-evaluating your China risk exposure, and adjusting your business strategies in order to continue to benefit from the opportunities offered by the China market is crucial. A new book written by Jeremy Gordon Risky Business in China demonstrates how a strategic approach to risk management and due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships.

In this context, the EU SME Centre is hosting a webinar that will shed light on the new reality of China risk and provide a guide to avoiding the pitfalls of doing business in China for EU SMEs. This webinar will:

  • Introduce China context and challenges for EU SMEs
  • Analyse business risks with Chinese characteristics
  • Explain due diligence approaches & applications
  • Suggest due diligence toolkit & checklist
  • Present the new risk reality for EU SMEs in China


Coaching for High Impact Leadership in China


As the demand for business results continues, the retention of talent becomes more critical. Coaching is becoming a skill that many managers are drawing on for motivating their staff. Employees today are expecting a clearer career path and are showing a desire to take on increased responsibilities. Research has shown that “retaining employees has more to do with the quality of their work experience” than solely with their pay level.

This webinar will explore how managers and leaders can incorporate coaching into their leadership style by providing answers to the following questions:

  • How can coaching create a learning culture?
  • What are effective coaching skills for leaders?
  • What are the trends in China pertaining to coaching?
  • How can you incorporate coaching in the feedback dialogue in particular in a fast paced work environment?


Online Education for EU SMEs in China


China is rapidly becoming an internet superpower having overtaken the US in term of number of internet users in 2012. In addition, the rise of mobile internet, the spread of 4G networks, and the decreasing costs of smartphones are accelerating this trend. While this boom in connectivity is disrupting many market sectors, the online education sector is one area that is expected to have particularly high growth in the coming years. This presents new opportunities for EU SMEs looking to enter the market or leverage these new tools to maximise the productivity of their Chinese workforce.

This webinar will explore several aspects of the China online education market:

  • How is the online education market growing in China?
  • What kind of online education tools are being provided to businesses in China?
  • What opportunities are available for foreign education to reach  the China online market?
  • What are best practices for companies that would like to implement online education tools into their business?


Developing a Truly Global Leadership Team – Leveraging Similarities and Differences of Chinese and European Leaders


As China continues to transition into a more mature economy, characterised by a more complex, ambitious and volatile business environment, having the right leaders with the right capabilities has become far more important for business success. Over the last five years many foreign businesses with operations in China have transitioned key leadership roles originally held by expats to Chinese managers and leaders. Both multinationals and SMEs in China are and will continue to rely more heavily on Chinese leaders to drive the success of their China operations.

  • In what ways are Chinese leaders and European leaders similar and different in their approaches to leadership?
  • What distinguishes highly effective Chinese middle management from highly effective Chinese senior management?
  • What behaviours can Chinese leaders employ to help them have a greater impact?
  • What do we know about perceptions of Chinese leaders that may limit their opportunities to reach their full potential? And, what can we do about these perceptions?


How to Structure a Performance Management System – Best Practices for SMEs who want to Proactively Retain their Talent in China


Many SMEs have limited resources and often do not have dedicated HR professionals on staff. Many times the role of HR is filled by other functions such as accounting, finance or the General Manager who is running the operation. However, companies still recognise the importance of providing performance feedback to staff and offering professional development for retaining staff.

This webinar will focus on providing best practices to businesses for setting up an in-house HR system. The discussion will cover the following key topics:

  • Steps for setting up a Performance Management System for SME businesses – What is the most effective means for providing performance feedback?
  • Easy to use approach for developing job descriptions (defining roles and responsibilities) that support a smaller business and encourages team collaboration
  • Tips on structuring a salary structure and how to incorporate an incentive mechanism for motivating staff