Today (7/7), CCILC participated in a Macau Live Streaming E-Commerce Association workshop on E-Commerce in China, which took place at the Macau Economic and Trade Delegation.

Among the attendees there are copious Portuguese companies from the fashion, beauty, food, wine, olive oil, handicrafts and health and wellness sectors, who were able to learn more about accessing the Chinese market through digital channels, KOLs and the respective frameworks.

It should be noted that e-commerce in China accounts for more than 30% of the country’s total retail sales and is the largest e-commerce market in the world, with a dynamic and constantly growing digital ecosystem.

A new session will be held in September to further explore these opportunities.

CCILC