From Click to Customers: Chinese Social Media for European SMEs in China
Date: 18 June, 2025

To explore this dynamic space, the EU SME Centre and European Union Chamber of Commerce in China are bringing together digital marketing professionals, foreign social media influencers and business owners who have successfully built a presence in China. They will share firsthand insights on what works (and what doesn’t), how to build a following, and how SMEs can turn content into community, and community into customers.
Join the EU SME Centre for an engaging discussion and discover how your business can stand out in China’s ever-evolving social media context.
Event Details
Date: June 18th, 7:30AM (Portugal time)
Location: Online or at the European Chamber Beijing Offices | Office C405, Beijing Yansha Center, 50 Liangmaqiao Road, Beijing
Meet the Agenda (Portugal time)
7:00-7:30: Registration & networking (for Beijing onsite participants) 7:30-7:35: Opening Remarks 7:35-8:00: Keynote presentation 8:00-8:50: Panel discussion 8:50-9:20: Q&A Session 9:20-9:30: Closing remarks