The China Beauty Expo (CBE) – Shanghai is Asia’s largest and most influential B2B platform for the beauty industry. For 28 years, it has brought together manufacturers, brands, suppliers, and industry experts, providing a strategic space for business, networking, and innovation. The event showcases key market trends, cutting-edge technologies, and innovative solutions across the entire beauty supply chain.

Event Information

• • Date: May 2025
  • Location: Shanghai New International Expo Centre (SNIEC), Shanghai, China
  • Exhibition Area: 100,000 sqm
  • Exhibitors: Over 1,500 companies

Exhibition Sectors

The China Beauty Expo covers the entire value chain of the beauty industry, from raw materials to finished products. Key exhibition areas include:

CBE Supply – The Beauty Supply Chain

• • • OEM/ODM/OBM and cosmetic manufacturing
    • Ingredients and raw materials
    • Packaging, equipment, and technology
    • Machinery and industrial solutions
    • Certification and regulatory services

Beauty Brands and Products

• • • Skincare, makeup, fragrance, and haircare
    • Natural, organic, and vegan cosmetics
    • Professional beauty and salon products

Event Highlights

• 11 themed halls, bringing together leading suppliers and brands
• CBE Supply Technology Conference – Insights into manufacturing and distribution
• IP Conference – Licensing opportunities for international brands
• Innovation Awards – Meiyi Technology Awards and Brilliant Awards, recognising the best products and solutions in the industry
• International delegations – Buyers from China and other Asian markets, including Japan, South Korea, and Southeast Asia

Why Visit China Beauty Expo – Shanghai?

Access to the World’s Largest Beauty Market

– With continuous growth, China is set to become the leading global cosmetics market in the coming years.

Business and Partnership Opportunities

– The event brings together over 3,200 Chinese manufacturers, acting both as exhibitors and buyers of raw materials and technology.

E-commerce Expansion

– China leads global online retail, with digital platforms shaping beauty consumption.

How to Visit China Beauty Expo 2025

For more details about the event and visitor information, click here.

To proceed with Visitor Registration, click here.

For information on transport, accommodation, and other visitor tips, check the “Visit” section on the official website.