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How Portuguese SMEs Can Export to the Chinese Market

How Portuguese SMEs Can Export to the Chinese Market
Date: 21 June, 2023

While offering many opportunities, the Chinese market may seem daunting at first to SMEs due to its vast size, language barrier and complex market access regulations. On 21 June, the EU SME Centre is organising, in collaboration with AICEP Portugal Global, a webinar to provide Portuguese SMEs with an overview of the opportunities and challenges of exporting to China and to share best practices on market entry strategies.

Registration HERE

This event will feature a presentation on the free services made available to European SMEs, entrepreneurs, and start-ups by the EU SME Centre, an initiative funded by the European Union to assist small businesses on their internationalisation path to China. In the second part of the event, experts will take part in a roundtable discussion on market access, collaboration opportunities, IP protection and strategies to build solid partnerships with business partners in China.

This event is free and open to all interested Portuguese SMEs. The webinar will be held in English.

Agenda (Lisbon Time)
10:00 – 10:10Opening remarks
Sara Medina, EU SME Centre
Liam Jia, EU SME Centre

10:10 – 10:30EU SME Centre: Supporting European SMEs Entering China
Liam Jia, EU SME Centre Team Lead

10:30 – 11:20Roundtable Discussion: How Portuguese SMEs Can Export to China
Moderator:
Sara Medina, EU SME Centre

Experts:
Mário Jorge Ferreira, AICEP Canton
Luís Costa, AICEP Shanghai
Nuno Lima Leite, AICEP Beijing
Helika Jürgenson, China IP SME Helpdesk
Liam Jia, EU SME Centre

Key topics for EU-China collaboration;
How EU SMEs and startups can connect with Chinese enterprises;
Protecting your IP in China;
Access to the Chinese market.

11:20 – 11:30Q&A and concluding remarks