Webinars

Webinars

Barriers to Entry the Chinese E-commerce Market

Apr 10, all day, 2017

HERE

China will become one of the largest E-commence markets in the world. By 2020, its market size will be bigger than the US, Britain, Japan and Germany. This webinar provides a holistic picture on a general overview on the Chinese E-commerce market, domestic legal and policy environment, business opportunities and key considerations for EU SMEs. 

This webinar covers the following five topics specially:

  • E-commerce worldwide
  • China’s E-commerce Market
  • Key growth drivers
  • Barriers to entry
  • Considerations for foreign companies

Click the image below to view the webinar video on YouTube or click HERE.

 

Understanding Chinese Business Culture: Making the Right Step Early on in the Market

Jul 5, 4:00 pm - 5:00 pm, 2016

HERE

Understanding Chinese culture is essential to doing successful business in the country. 

Many companies fail in the Chinese market within a few years due to lack of cultural sensitivity, for example, they often misinterpret verbal and nonverbal signs given by their Chinese business partners and teams, and misunderstand the intention and emotions behind.  

Knowing the differences and similarities in Chinese values, behaviours and thinking patterns can help you make more informed business decisions and improve communication efficiency in your organisation in this increasingly competitive market.

This webinar will guide you through the essential aspects of effective intercultural business communications in China and reveal common mistakes often made by international companies. 

In this webinar you will learn:

  • The basics of Chinese business culture: values, behaviours and thinking patterns;
  • Tips for effective intercultural business communication in China; 
  • How to avoid common communication mistakes and misunderstanding.

 

How to Tap into China’s Evolving Energy and Environment Sector: Policy, Market Opportunities and Business Strategies

Tue, Jun 28, 2016 
 4:00 PM – 5:00 PM CST, 10:00 AM - 11:00 AM CET

HERE

To tackle challenges arising from economic slowdown, booming energy consumption and alarming environment issues, the Chinese government has been reforming its energy and environment sector for years, allocating enormous funds and providing favourable policies to encourage new businesses enter the sector. 

This webinar will discuss how European small businesses can develop right strategies to capitalise on China’s policy priorities in energy and environment sector. It will reveal the key drivers in the market, top Dos and Dont's for foreign businesses, explain how to avoid typical mistakes and share the best practices on how to succeed in the country. 

After attending the webinar you will: 

  • Gain an overview of the major challenges faced by China in its energy and environment sector;
  • Understand the direction of China’s energy and environment policy reform and implications for businesses;

 

How to Improve Packaging to Protect Your Beverage Products from Counterfeits in China

Tue, Jun 21, 2016 9:00 AM - 10:00 AM BST

HERE

Being the world’s largest consumer market, China’s demand for imported beverage products continues to increase over the past decade. However, counterfeiting activities in the market does not only cause damage to the original brands and businesses, but also impose risks to consumers’ health. 

This webinar will explain why packaging is important when selling beverage products to China, and how modern technologies could protect your brands from counterfeiting activities and facilitate communication to distributors and end consumers in China. 

Join the webinar and learn about: 
• New trends in the Chinese beverage market and opportunities for European brands; 
• Protection systems to fight against counterfeited products; 
• The packaging - last frontier between protection and communication.

 

How to Avoid Common Mistakes when Entering into Sales Contracts in China

Tue, Jun 7, 2016 9:00 AM - 10:00 AM BST

HERE

Negotiating sales contracts in China can be stressful, especially without an in-house legal team to advise you. A well-drafted sales contract can significantly influence the course of your business deals and achievements in China. This webinar will explain how to manage contract terms to reduce risk when exporting to/selling in China, specifically looking at key provisions, contract clauses, parties identification, liability and dispute settlement. After attending the webinar you will: 

• Be able to check whether your Chinese buyer really exists 
• Understand how to properly execute a contract in China 
• Understand which key clauses to include in your sales contracts 
• Know what to do when things go wrong

 

How to Market Your Small Business in China on a Shoestring

9:00 AM - 10:00 AM, 14 Jun, 2016 

HERE

Marketing and promotion are keys to business success. However, small businesses and organisations often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas. 

This webinar aims to guide European small businesses with limited resources to develop an effective marketing strategy in the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation. 

After attending the webinar you will: 
• Understand the marketing specificities of China; 
• Be able to give clear direction to your marketing team; 
• Adapt your main marketing messages to China; 
• Be able to choose the right communication channels.

 

The Alcoholic Drinks Market in China: Features, Highlights and Business Opportunities

4:00 pm - 5:00 pm, 10 May, 2016

HERE

China is the biggest consumer of alcoholic drinks in the world. While the sale of the Chinese rice liquor Baijiu is still very popular, demand by local consumers for imported beer, spirits and wine has increased over the past decade.

Following recent work on an EU SME Sector Report on the Alcoholic Drinks Market in China, the aim of this webinar is to provide an overview of the alcoholic drinks market in China, retail channels available, entry model suggestions and the relevant regulations.

After attending the webinar you will have a general overview of China’s alcoholic drinks market. It will also assist EU SMEs in understanding the opportunities available to them and the associated challenges.

 

China Outlook: 13th Five-Year-Plan

4 pm - 5 pm, 24 May, 2016

HERE

In March 2016, the Chinese Central Government officially released the 13th Five-Year-Plan (FYP). This 13th FYP is China’s master policy blueprint in which the highest levels of the Chinese leadership set out the goals, principles and targets for China’s development in the next five years. Furthermore, it provides orientation for China’s economic and social development and points out the challenges and objectives on deepening reforms and strategies to welcome the “new era” of the Chinese economy. One of the key objectives is innovation and entrepreneurship, which will provide many new opportunities for EU innovative SMEs.

As the 13th FYP will have a significant impact in both China and abroad, foreign enterprises, especially EU SMEs, should have a closer look at the changes of the policy and regulatory environment, and understand the potential impact to your business operation in China. 

The webinar will share with you the insights of China’s master plan for 2016-2021 and the future business opportunities for European SME businesses:

  • The 13th Five-Year-Plan initiative
  • Its background and major content
  • The implications and opportunities for European SMEs

The interactive Q&A session during the webinar will give you an opportunity to voice your feedback and contribute to SME policy at EU level. 

 

China's Healthcare Reform: Features, Highlights and Business Opportunities

4 pm - 5 pm, 26 April, 2016

HERE

The healthcare sector in China, which is faced with the challenges of insufficient resources and poor service especially in rural areas, is today a social and strategic priority for China and the target of a comprehensive reform. 

The new reforms introduced by the Government in 2015 target three main areas: infrastructure development, reduction of costs and new investments. 

The wide ranging scope of these reforms will have a substantial impact on stakeholders and industry players including: international medical device firms, drug makers, hospital operators and IT Companies. 

The Government’s recent emphasis on the opening up of the private sector has attracted global attention in the development of China’s healthcare sector. The reforms have brought new investment opportunities for European companies.

This webinar will provide insights into the ambitious healthcare reform, its impact on the current healthcare sector in China and the opportunities arising for European SMEs operating in this field.

Joint the webinar to learn more about: 

  • The main features of the current Chinese healthcare system, the trends and the dynamics;
  • The main business opportunities and challenges for European companies;
  • The best market entry strategies. 

 

Using WeChat for Business | Digital Marketing in China

4 pm - 5 pm, 12 April, 2016

HERE

WeChat is one of the most popular social media platforms used in China today with over 650 active users. The platform is deeply integrated and includes social features, as long as messaging, e-commerce, payments and financial services. Yet many foreign companies are unaware of how to use WeChat to market their products and services.

This webinar will explain how foreign companies can use WeChat for marketing. It will include a clear description of the application’s features, the possibilities for companies to leverage them, the integration of e-commerce and cross-border e-commerce to WeChat, as well as the optimal ways to do marketing on the platform.

After attending the webinar you will: 

  • Have a clear vision of the features of WeChat
  • Know how WeChat can be used for promotion and e-commerce
  • Learn about several case studies of successful WeChat branding and sales
  • Know how to generate traffic on WeChat, from within and from outside China
  • Understand the main regulation and logistic challenges with setting-up cross-border e-commerce solutions via WeChat

 

China Telecoms Catalogue 2015: Key Changes and Impacts on European Businesses

4 pm - 5 pm, 5 April, 2016

HERE

China’s Ministry of Information and Technology (MIIT) released a revised edition of the Telecommunications Catalogue in December 2015, which came into effect recently on March 1st, 2016. 

The Catalogue 2015 brings extensive changes to the telecoms licensing regime in the country and has direct impacts to businesses in this sector.   

This webinar will explain the key changes in the Catalogue to help European SMEs better evaluate the opportunities and challenges in the Chinese market. 

Join this webinar to learn more about: 

  • Policy support for innovation and digitalisation in China;
  • Market entry requirements for foreign investment in China’s telecoms sector under the new Catalogue;
  • Introducing the new categorisation of value-added telecommunications services (VATS);
  • Advice for European SMEs looking to do business in China's telecomms sector.

 

General Aviation Sector in China: Status, Challenges, Outlook and Useful Contacts

5 pm - 6 pm, 15 Mar, 2016

HERE

The general aviation (GA) in China is at its early stage of development, opening opportunities for European businesses. In this webinar, the Centre invites an expert who has engaged in negotiation with GA sector in China to share insights on the recent development of this industry in the country.
 
Join the webinar to learn about: 

  • Status of GA in China: Market Size, Segments and Growth Demands
  • Major Barriers to Enter the Market  
  • Future Outlook: Updates on Chinese Regulations, EU-China GA Negotiations and Opportunities for Business;
  • Useful Contacts in China’s GA Sector

 

Exporting Organic Food to China: New Food Safety Law and Cross-border E-commerce Policies

5 pm - 6 pm, 22 Mar, 2016

HERE

Urbanisation has happened at a rate never seen before in China. For a growing middle class and their families, food safety is still one of the main concerns, particularly for those with young children. Thus, many urban residents now seek out alternative food sources.

As China’s food and beverage market continues to grow. To address remaining concerns over the country’s food safety issues, the Chinese government has been restructuring its mechanisms to supervise food production and distribution over the past two years. On October 1st 2015, the amended Food Safety Law (FSL) entered into force, which is considered as the most stringent Food Safety Law ever passed in China.

Organic food and imported products from the European Union countries have risen in popularity. In cities such as Beijing and Shanghai, the number of specialist and boutique food shops selling organic food is growing, especially among the Chinese middle class and expatriate community who have disposable income and are willing to pay a premium for good-quality, safe food.

In this context, the EU SME Centre will host a webinar to answer key questions faced by SMEs planning to sell their organic products in China, for example:

  • What is the market for organic food in China?
  • What are the 'right' strategies to introduce or expand my product line to include organic?
  • What certifications and labelling requirements are there?
  • What are the opportunities / challenges and how to overcome them?
  • How are companies currently marketing their organic products in China? 
  • How to use E-commerce to sell organic products?

 

General Aviation Sector in China: Status, Challenges, Outlook and Useful Contacts

5 pm - 6 pm, Mar 15, 2016

HERE

The general aviation (GA) in China is at its early stage of development, opening opportunities for European businesses. In this webinar, the Centre invites an expert who has engaged in negotiation with GA sector in China to share insights on the recent development of this industry in the country.
 
Join the webinar to learn about: 

  • Status of GA in China: Market Size, Segments and Growth Demands
  • Major Barriers to Enter the Market  
  • Future Outlook: Updates on Chinese Regulations, EU-China GA Negotiations and Opportunities for Business;
  • Useful Contacts in China’s GA Sector

 

How to Ensure Quality Control of Your Products and External Service Providers in China

5 pm - 6 pm Jan 12 , 2016

HERE

In a country as big and diverse as China, how can you be sure that what you are buying is good quality or good value? The majority of factories will request a full payment before shipment. This can make it extremely difficult to seek redress against a supplier should there be an issue. This webinar will explore how each of the above issues can be overcome in China's unique business environment.
 
After attending the webinar, you will: 

  • Gain an overview of the manufacturing industry in China;
  • Be better prepared for the issues that may arise within this industry;
  • Understand how factory audits and quality control should be carried out in the country;
  • Know the main aspects when selecting an external service provider.
     

How to Prevent Common Labour Disputes in China | Practical Advices for EU SMEs

4 pm - 5 pm Dec 15 , 2015

HERE

Employment relations are often undervalued by many enterprises as they are viewed as relations where economic value and potential financial loss is not substantial. 

Therefore it is crucial to pay attention not only to labour laws and regulations, but to carefully draft, publish and make binding internal rules as well as a staff handbook, which is an effective tool to prevent common labour disputes. 

If you are about to set up a company in China, plan to adjust your HR management system or strengthen internal processes, then join us for this webinar to clearly understand: 
 
• The role of a staff handbook and how to make it binding and enforceable; 
• Provisions to include in your handbook; 
• Ways to prevent common labour disputes including termination and claims for bonuses.

 

Energy & the Environment in China: Development, Trends & Opportunities for SMEs

5 pm - 6 pm Dec 1, 2015

HERE

Join this webinar to understand the newly approved regulations, get a clear understanding of the market background and develop an effective business plan.

This webinar will provide insights into the sectors and cover topics including: 

  • The latest legislative national laws approved from China’s central government;
  • The evolution of major environmental sectors such as water, renewable energy, waste to energy/heating, industrial pollution control;
  • Major business opportunities and technologies requested from local Chinese market;
  • How to develop a successful business in China’s environmental and energy sectors.  

 

China’s ‘Water Ten’ Plan: Introduction, Analysis and Market Insights

5 pm - 6 pm Nov 5, 2015

HERE

On April 14th 2015, China announced an ambitious action plan to clean up water pollution over the next five years. The plan, released by China’s State Council, follows a pledge last year by the nation’s Ministry of Environmental Protection that China would spend more than €9.6 billion (RMB 70 billion) to tackle its water problems. It promises a “massive reduction” in serious pollution, strict controls on extraction of underground water and continuing improvements in drinking water quality by 2020.
 
In this webinar, China-Britain Business Council expert Patrik Li will introduce the plan, also called the ‘WATER TEN’ plan, look at the major changes and milestones and discuss potential opportunities for European SMEs. Michael Zhao, Chief Manager of ARUP Water China will discuss his experiences of working in the water market in China and share his views on the challenges in implementing the action plan. 
 
Join our webinar to find out about: 

  • Recent changes to the legal framework in China’s water sector;
  • Main challenges China is facing in the next ten years;
  • Opportunities and risks for foreign companies in the Chinese water market.
     

How to Approach the Chinese Tourism Market and Seize the Opportunities

5 pm - 6 pm Oct 27, 2015

HERE

Chinese tourists are currently highlighted in western magazines as an unstoppable, constantly growing force bound to lead tourism revenues worldwide. The main mistake that operators, as well as regional and local Tourism Associations, are currently making is to behave as if the rules and expectations that drive the China market and its customers are the same ones western tourism relies on. This happens both when facing the end consumer (B2C) and when engaging in B2B relationships. The result often leads to poor outcome, slow and confused processes and frustration especially when managing or promoting less-known destinations. 
 
This webinar will introduce some fundamental references about the origins and development of Chinese tourism, in order to better understand the current market opportunities. Based on real cases and field experience, we will analyse key factors to keep in mind when approaching this evolving market. 
 
After attending this webinar you will: 

  • Have updated information concerning the Chinese tourism market 
  • Learn how to approach it as an SME based in Europe, the current trends and why some destinations are preferred to others
  • Understand processes and dynamics involved in dealing with Chinese operators (B2B), their needs and expectations
  • Be aware of the correct communication tools, promotional vehicles and suitable platforms to attract the Chinese travelers and raise interest and awareness about your destination

 

How to adapt your communication strategy to the Chinese market

4 pm - 5 pm Oct 13, 2015

HERE

The communication environment in China differs greatly from Europe in terms of language and media. The internet functions almost like an intranet cut from the rest of the world, resulting in a completely different social media ecosystem. This webinar will focus on how to adapt your strategy to communicate more efficiently with the local market. We will discuss differences and introduce simple concepts for adapting a global strategy to China.  

Join this webinar to get an overview of:

  • The communication environment in China;
  • The importance of brand and story localization;
  • How to approach media relations and build a social media presence.

 

How to Prepare for Food & Beverage Trade Fairs in China

4 pm - 5 pm Sep 29, 2015

HERE

As we gear up for a busy November month in China for SMEs active in the Food and Beverage sector, the Centre will take an insider look at the SME pavilion at World of Food Exhibition in Beijing (18th-20th) and help you prepare in the best way possible for opportunities at trade fairs in China. Find out what is changing in the market and how you can find effective business partners. 

Join our webinar to get the answers and make the most out of the opportunities.

  •  Why is now the time for European SMEs to consider China’s Food & Beverage market?
  •  What are the trends, what has changed?
  •  Can I sell my foodstuff in China?
  • Why do I keep hearing about Free Trade Zones? Is this relevant for me?
  • Is selling online a feasible option for my product in China?
  • How can I make the most of the trade fairs?
  • How do I find a partner in China?

 

What SMEs should Know about Product Safety for Consumer Products in China

 September 8, 2015

Central European Time: 10:00  - 11:00 | China Standard Time: 16:00  - 17:00

HERE

Product safety for consumer products in China does not have a good reputation overseas. Such a background makes it easy to believe that regulations for product safety in China are underdeveloped and enforcement inconsistent. Nothing could be further from the truth! For any organisation planning to export consumer goods to China it is of the utmost importance to become familiar with this system.

This webinar will explain the mechanisms for control and enforcement of product safety in China, focussing on the practical impact of these regulations and on how to successfully navigate the system.

 

How to Comply with Company Reporting Rules in China

4 pm - 5 pm Aug 25

HERE

Setting up a company in China is a highly demanding process and many foreign investors feel relieved once this phase is behind them. But the administrative work doesn’t stop there. 

Companies, including foreign invested enterprises (FIEs) and representative offices (ROs), are obliged to comply with many administrative duties, including regular reporting, filing and registrations.

This webinar will provide a complete picture of the administrative duties - including content, procedures and deadlines - required for FIEs and ROs to comply with Chinese legislation and regulations. 
 
After attending this webinar you will:

  • Know how to file an annual report and register changes with State Administration for Industry and Commerce  (SAIC);
  • Be aware of an FIE/ROs tax reporting obligations; and
  • Understand the penalties for non-compliance.

 

How to Check if Your Chinese Business Partner is Legitimate

4 pm - 5 pm Aug 4

HERE

Conducting proper due diligence is one of the essential steps that European SMEs need to take before engaging in business with partners in China. It will help you avoid business scams and identify a more reliable partner for your business in the Chinese market.

After attending the webinar, you will:   

  • Be aware of the most popular scams in China at the moment;
  • Be able to check whether your counterpart really exists;
  • Understand how to properly execute a contract in China;
  • Know which sources are available to verify financial information;
  • Learn some basic techniques to carry out operational due diligence.

 

Access to Equity Financing for EU SMEs Based in China: Different Options from Seed Financing to Listing

4 pm - 5 pm Jul 21

HERE

Having access to equity finance remains a challenge for SMEs today, whatever their development stage is. In order to increase your success rate to finance your growth, it is important to understand the key factors of a successful fund raising in China and what will make the difference when presenting your company to potential investors. 
 
In this context, the EU SME Centre and the Benelux Chamber of Commerce in China (BenCham) will host a joint webinar to discuss a number of major issues you need to look out for when approaching investors in China. 
 
In this webinar, you will learn: 

Which kind of investors you should target at your development stage?
How to present your company to investors? 
What should be the content of the corporate presentation? 
What are equity investors focusing on? 
How to avoid pitfalls?
Why the investors will choose your company in particular?
When to go for a listing? What are the advantages and drawbacks of a listing?
Case studies 

 

How to Develop Effective Digital Marketing Strategies in China

6 July 2015
Central European Time: 10:00  - 11:00  | China Standard Time: 16:00  - 17:00

HERE

Building a unique and effective digital marketing strategy is one of the keys to success in China’s ever-growing online market. However, the digital marketing ecosystem in the country has its own characteristics. In this joint webinar hosted by the EU SME Centre and the French Chamber of Commerce in China, you will gain a better understanding of China’s digital marketing landscape and how to adapt strategies to gain more Chinese online consumers.

In this webinar, you will learn features of the Chinese online market and consumer behaviour:

Baidu is not Google: Why going beyond SEO is a must in China; 
Social marketing in China: How to utilize social media such as WeChat and Weibo to reach more target consumers;
Online advertising in China: Tools and cost.

 

Access to Equity Financing for EU SMEs Based in China: Different Options from Seed Financing to Listing

All day, June 23, 2015

HERE

Having access to equity finance remains a challenge for SMEs today, whatever their development stage is. In order to increase your success rate to finance your growth, it is important to understand the key factors of a successful fund raising in China and what will make the difference when presenting your company to potential investors. 
In this context, the EU SME Centre and the Benelux Chamber of Commerce in China (BenCham) will host a joint webinar to discuss a number of major issues you need to look out for when approaching investors in China. 
 
In this webinar, you will learn: 

  • Which kind of investors you should target at your development stage?
  • How to present your company to investors? 
  • What should be the content of the corporate presentation? 
  • What are equity investors focusing on? 
  • How to avoid pitfalls?
  • Why the investors will choose your company in particular?
  • When to go for a listing? What are the advantages and drawbacks of a listing?
  • Case studies 

 

How to Export Meat Products to China

9:00 am - 10:00 am June 2, 2015

HERE

In 2000, a few European countries initialed the first protocols to export meat to China and the EU’s market share in China has been growing steadily. Over a period of 15 years, more than 200 establishments from 13 EU countries have already obtained the approval to sell their products in the Chinese market. However, managing the meat importing process and conforming to a multitude of regulations in the complex regulatory framework remains a major challenge for meat exporters from Europe. 

This webinar will help you gain a good understanding of the meat market in China and provide you relevant import regulations and procedures. Join the webinar to learn: 

  • An overview of the meat market in China; 
  • Step by step introduction into the regulatory framework; 
  • The main requirements of the Chinese Food Safety Law; 
  • The key points for meat imports to China; 
  • The import procedures; 
  • Packaging and labelling; Challenges and recommendations for SMEs.

 

How to Seize Opportunities and Overcome Challenges in China’s ICT Sector

9am - 10am May 26, 2015

HERE

China is working hard for its domestic players to ride this wave of growth, and many of them have begun to emerge as world-leading ICT giants. However, there are still niche markets where European companies can size real opportunities. 

In this context, the EU SME Centre and the China-Britain Business Council (CBBC) will host a joint webinar to explain the primary opportunities for European SMEs and major challenges they need to tackle to succeed in the market. 

In this webinar, you will learn: 

  • The structure, major players and key government contacts in China’s ICT sector; 
  • Government strategy and regulatory trends; 
  • A list of areas with opportunities for European SMEs; 
  • Practical business strategies that could help you to overcome major challenges; 
  • Case studies with best practices from European ICT companies doing business in China; 
  • Latest findings from the EU SME Centre and CBBC joint report on the ICT sector.

 

How to Access the Chinese Medical Device Market

4pm - 5pm May 12, 2015

HERE

China’s medical technology market is expected to become the second largest in the world in the next five to seven years. China represents numerous opportunities for European companies but understanding the practicalities of accessing the market is not simple. 
 
In this context, the EU SME Centre and the China-Britain Business Council (CBBC) will host a joint webinar to update you on the latest changes in China’s medical devices regulations and a wider picture of Health China 2020. It will explain the changes in the product registration process, clinical trials for advanced medical devices and alternative solutions for class I and/or II devices to access the market. 
 
This webinar will also serve as a pre-departure briefing for companies that plan to attend this year’s China Medical Equipment Fair (CMEF) in Shanghai in May, the largest exhibition of medical technology in the Asia-Pacific region. 
 
In this webinar, you will learn: 

  • The current Chinese healthcare reform and hospital provision system; 
  • The regulatory structure of China’s medical devices market; 
  • The latest changes by China Food and Drug Administration (CFDA) in the product registration process, procedure of clinical trials, and potential impact on SMEs; 
  • Possible alternative solutions for class I and/or II devices to access the market; 
  • Opportunities and challenges for EU SMEs in R&D collaboration and wearable devices market for a mega-health initiative in China.

 

How to Apply for the CCC Mark in China
4 pm - 5 pm May 5, 2015

HERE

The China Compulsory Certification mark (CCC) covers a broad range of consumer goods, electronic and industrial products; and compliance with the mandatory requirements is a precondition for entering the Chinese market. 
 
Products listed in the Catalogue of Products are subjected to compulsory certification. The list currently contains about 20 broad categories and is constantly expanding.
 
The certification procedure includes factory inspections, type testing at a designated Chinese laboratory, and marking of the product, which can be time-consuming and work-intensive for EU SMEs.
 
In this context, the EU SME Centre will host a webinar to answer the key questions faced by SMEs when applying for the CCC mark in China:
 
• When does the CCC mark apply?
• What are the technical requirements?
• What to do? Step-by-step guidance on compliance;
• What are the main challenges and how can you overcome them?

 

How to improve cyber security for your business in China: Practical advice for european SME´s

5 pm - 6 pm, Mar 17, 2015

HERE

With more than 600 million internet users and a growing number of people using mobile payment systems, cyber security in China plays an important role. In 2013, the costs of criminal cyber activities in China were estimated at 37 billion U.S. dollars.  Therefore in recent years, China’s leadership has acknowledged the importance of cyber security and declared cyber security as a key priority. Nevertheless, it remains as a critical issue concerning many European SMEs doing business in China. In this context, the EU SME Centre will host a webinar to explain primary cyber security challenges in China and provide solutions for your businesses.
 
After attending the webinar you will learn:

  • Major cyber security challenges faced by European SMEs doing business in China;
  • Recent development in China’s digital infrastructure;
  • Ways to protect your business from potential cyber risks. 

 

How to Manage Contract Terms and Reduce Risk in China

5 pm - 6 pm, Jan 27, 2015

HERE

Negotiating contracts in China can be stressful, especially without an in-house legal team to help advise along the way. For a successful business and, more importantly, to make sure you operate within the law, putting together a well-drafted contract can significantly influence the course of your business deals, and achievements in China.
 
This webinar will explain how to manage contract terms to reduce risk when doing business in China, specifically looking at key provisions, contract clauses, parties identification, liability and dispute settlement. 
 
After attending the webinar you will: 

  • Be able to recognise what is a valid contract;
  • Know exactly who you are concluding a contract with;
  • Understand what to do when things go wrong.

 

Partnering with the EU SME Centre in China

HERE

As the Centre rolls out its activities for the second phase, more emphasis will be placed on forming close partnerships with trade support organisations helping their members to internationalise.

If you are interested in working with the Centre, this webinar is a valuable opportunity to get up-to-date with Centre news. We will introduce you to the EU SME Centre Partnership Package, highlighting exclusive benefits to support your organisation and your SMEs doing business in China. Read more >

Join us online on February 10th to get an insight into:

Our services for partners and their SMEs – what’s new and what remains in the Centre’s second phase;
Partner benefits – the advantages of becoming a partner for you and your companies;
How to become a partner – next steps and who you should talk to;
Cooperation models – concrete examples of how the partnership can work.
 

How to Avoid Business Risk in China - A Guide to Due Diligence for EU SMEs

HERE

Doing business in China involves a series of challenges and risks that international companies need to address carefully in order to achieve success in the market. Some may face bribery, business fraud, anti-trust investigations or procurement bans from government and state-owned enterprises. Thus re-evaluating your China risk exposure, and adjusting your business strategies in order to continue to benefit from the opportunities offered by the China market is crucial. A new book written by Jeremy Gordon Risky Business in China demonstrates how a strategic approach to risk management and due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships. 
 
In this context, the EU SME Centre is hosting a webinar that will shed light on the new reality of China risk and provide a guide to avoiding the pitfalls of doing business in China for EU SMEs. This webinar will:

  • Introduce China context and challenges for EU SMEs 
  • Analyse business risks with Chinese characteristics 
  • Explain due diligence approaches & applications
  • Suggest due diligence toolkit & checklist
  • Present the new risk reality for EU SMEs in China

 

Coaching for High Impact Leadership in China

HERE

As the demand for business results continues, the retention of talent becomes more critical. Coaching is becoming a skill that many managers are drawing on for motivating their staff. Employees today are expecting a clearer career path and are showing a desire to take on increased responsibilities. Research has shown that “retaining employees has more to do with the quality of their work experience” than solely with their pay level.

This webinar will explore how managers and leaders can incorporate coaching into their leadership style by providing answers to the following questions:

  • How can coaching create a learning culture?
  • What are effective coaching skills for leaders?
  • What are the trends in China pertaining to coaching?
  • How can you incorporate coaching in the feedback dialogue in particular in a fast paced work environment?

 

Online Education for EU SMEs in China

HERE

China is rapidly becoming an internet superpower having overtaken the US in term of number of internet users in 2012. In addition, the rise of mobile internet, the spread of 4G networks, and the decreasing costs of smartphones are accelerating this trend. While this boom in connectivity is disrupting many market sectors, the online education sector is one area that is expected to have particularly high growth in the coming years. This presents new opportunities for EU SMEs looking to enter the market or leverage these new tools to maximise the productivity of their Chinese workforce.

This webinar will explore several aspects of the China online education market:

  • How is the online education market growing in China?
  • What kind of online education tools are being provided to businesses in China?
  • What opportunities are available for foreign education to reach  the China online market?
  • What are best practices for companies that would like to implement online education tools into their business?

 

Developing a Truly Global Leadership Team - Leveraging Similarities and Differences of Chinese and European Leaders

HERE

As China continues to transition into a more mature economy, characterised by a more complex, ambitious and volatile business environment, having the right leaders with the right capabilities has become far more important for business success. Over the last five years many foreign businesses with operations in China have transitioned key leadership roles originally held by expats to Chinese managers and leaders. Both multinationals and SMEs in China are and will continue to rely more heavily on Chinese leaders to drive the success of their China operations. 

  • In what ways are Chinese leaders and European leaders similar and different in their approaches to leadership?
  • What distinguishes highly effective Chinese middle management from highly effective Chinese senior management?
  • What behaviours can Chinese leaders employ to help them have a greater impact?
  • What do we know about perceptions of Chinese leaders that may limit their opportunities to reach their full potential? And, what can we do about these perceptions?

 

How to Structure a Performance Management System – Best Practices for SMEs who want to Proactively Retain their Talent in China

HERE

Many SMEs have limited resources and often do not have dedicated HR professionals on staff. Many times the role of HR is filled by other functions such as accounting, finance or the General Manager who is running the operation. However, companies still recognise the importance of providing performance feedback to staff and offering professional development for retaining staff.

This webinar will focus on providing best practices to businesses for setting up an in-house HR system. The discussion will cover the following key topics:

  • Steps for setting up a Performance Management System for SME businesses – What is the most effective means for providing performance feedback?
  • Easy to use approach for developing job descriptions (defining roles and responsibilities) that support a smaller business and encourages team collaboration
  • Tips on structuring a salary structure and how to incorporate an incentive mechanism for motivating staff

 

How to Successfully Transfer Your Technology: Impact on SMEs with a Focus on China

HERE

SMEs are often the generator of new ideas, know-how and new technologies. This technological know-how is also often a company’s most important asset. Protection of IP is paramount since its loss could have negative consequences on an SME’s business and existence.

Companies can often financially capitalize on their technology either through licensing their technology or transferring ownership. However, in order for a successful transfer to take place, it has to be carefully structured often with the advice and insight of an expert. In China and for many reasons, technology transfer can be a major challenge for EU SMEs.

Our webinar will cover some of the latest insights on technology transfer including:  

  • What technologies can be transferred to China and what are the ways and options for technology transfer?
  • What should be included in a contract dealing with technology transfer? What other legal and administrative steps are involved in the process?
  • What are the best methods for evaluating your technology? Where does one seek qualified advice?
  • How to protect you interest when you use technology as an asset contributed to Sino – foreign joint venture?

 

Best Practices for EU SMEs Participating in a Machine Tools Exhibition in China - Marketing and IPR

Join us for a Webinar on May 19

Space is limited.
Reserve your Webinar seat now HERE

In preparation for the EMTE-EASTPO Machine Tool Exhibition Shanghai 2014, the EU SME Centre, the China IPR SME Helpdesk and the European Association of the Machine Tool Industries (CECIMO) are jointly organising a webinar to help EU SMEs in the sector get ready for China.

Exhibitions in China are a great opportunity to promote EU products, gain valuable exposure, meet relevant business partners, and find a way into a thriving market. SMEs participating in an exhibition can gather comprehensive information about the market quickly.

However, because SMEs are often facing the challenge of a limited advertising budget, maximising the effectiveness of their entry into the market is key. Preparation is essential not only in the area of marketing but also regarding intellectual property rights (IPR), particularly in the area of high-tech machine tools. This webinar will help you cover eventualities and issues in both, IPR and marketing, to ensure that things run smoothly right from the start.

Join this webinar to learn more about the IPR and marketing aspects of joining an exhibition in China:

IPR

  • Before the exhibition: fail to prepare, prepare to fail;
  • At the exhibition: be pro-active, not reactive
  • How to file a complaint at an exhibition
  • After the exhibition: act on the information you have gathered

Marketing

  • Preparation work
  • Official pavilions and how to get financial support
  • At the exhibition
  • Useful websites and links

Title: Best Practices for EU SMEs Participating in a Machine Tools Exhibition in China - Marketing and IPR

Date: Monday, May 19, 2014

Time: 11:00 AM - 12:00 AM CEST (Central European Summer Time)
          
5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Turnover Taxes for EU SMEs in China

Join us for a Webinar on April 22

Space is limited.
Reserve your Webinar seat now HERE

The Chinese tax system continuously develops and undergoes changes, making it challenging but essential for EU SMEs to stay up to date. As a part of these efforts, this webinar will focus on Chinese turnover taxes such as VAT and business tax.

SMEs exporting services or technology to China might be obliged to pay turnover taxes on their products. Even SMEs exporting goods to Mainland China may have concerns about turnover taxes, since they may affect the price of their products in the Chinese market. Finally, profits generated by investments of European SMEs in China are indirectly affected by turnover taxes.

Join our webinar to follow some practical case studies to help you understand:

  • the scope of turnover taxation, who is obliged to pay, how to calculate the tax basis, how to use rules for tax reduction and exemption;
  • the withholding mechanism in transactions related to VAT and business tax when providing services in China;
  • the tax refund mechanism in transactions related to VAT and consumption tax.

Title: Turnover Taxes for EU SMEs in China with Mrs. Grace Shi - Senior Partner at Ecovis R&G Consulting Ltd

Date: Tuesday, April 22, 2014

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
          
4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Dairy Exports to China - The Market, Regulations and Opportunities for EU SMEs

Join us for a Webinar on April 15

Space is limited.
Reserve your Webinar seat now HERE

Almost overnight China has become the second largest importer of dairy products after the USA. An import value of almost EUR 4 billion and an average annual growth rate of approximately 45% during the period from 2009 to 2013 constitute a solid base from which to continue growth in both value and variety.

The market offers immense opportunities for European SMEs for several reasons, including the European production capabilities, China’s rapidly increasing demand, and the growing distrust of local dairy brands. However, general and sector-specific import barriers and especially recent changes in regulations make market entry challenging and increase the need to keep informed and updated.

Join this webinar to receive information on:

  • market overview: size, drivers, product by product situation and trends;
  • opportunities and challenges;
  • related regulations;
  • step-by-step import-export procedures;
  • common practices and tips.

Title: Dairy Exports to China - The Market, Regulations and Opportunities for EU SMEs with Mr. Pablo Recio Gracia, Director of the Beijing office of Gold Millennium Group

Date: Tuesday, April 15, 2014

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           
4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Opportunities for EU SMEs in China's Healthcare Sector

Join us for a Webinar on April 10

Space is limited.
Reserve your Webinar seat now HERE

China's healthcare market is growing like no other. The country wants to invest around EUR 36 billion in the sector until 2020 to improve overall healthcare for its citizens, a move that is urgently needed to alleviate the often dire situation of millions resulting from the elimination of many state-sponsored healthcare and pension benefits since the 1990s.

Whereas ten years ago around 80% of Chinese did not have health insurance, coverage is close to universal today. With further opening up of the sector to foreign investment, demand for high-quality products and services offered by European SMEs will rise quickly, driven mainly by a growing middle class looking for treatment on a par with Western standards.

Join this webinar to receive information on:

  • Market overview featuring information on market size, structure and sub-sectors of China’s healthcare industry;
  • Growth drivers and trends in key sub-sectors;
  • The regulatory framework;Opportunities and challenges for EU SMEs; as well as
  • Other information such as exhibitions, industry associations and other useful links relevant to healthcare.

Title: Opportunities for EU SMEs in China's Healthcare Sector with Dr. Sara Medina, Board Member of SPI 

Date: Thursday, April 10, 2014

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
         
4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Using Third Jurisdictions like Hong Kong when Investing in or Exporting to Mainland China

Join us for a Webinar on March 25

Space is limited.
Reserve your Webinar seat now HERE

European SMEs exporting goods and services to or investing in China often wonder whether it would bring any advantage to their business model or their company ownership structure if they include a third jurisdiction (Hong Kong or Singapore for example) “in between” their home country and Mainland China.

Advantages commonly associated with such a structure include lower costs, beneficial tax treatment, smooth payment procedures, a stable business environment and “verifiable and reachable” business partners. If these actually materialise, however, depends on a large number of factors.

Join our webinar to learn more about the advantages and disadvantages of using this approach to doing business in China, including examples from Hong Kong and other commonly used third jurisdictions:

  • advantages and disadvantages of setting up a holding company in a third jurisdiction for investment in Mainland China;
  • company establishment procedures, costs, operational issues, legal and administrative compliance, taxes, and payments procedures;
  • third jurisdictions as a base for exporting goods or providing services to Mainland China;
  • benefits resulting from special agreements like CEPA;
  • case studies for illustration.

Title: Using Third Jurisdictions like Hong Kong when Investing in or Exporting to Mainland China with Mrs. Kristina Koehler–Coluccia - China Director of Klako Group

Date: Tuesday, March 25, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
           
5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Regional Cities in China - Opportunities for EU SMEs in Changsha

Join us for a Webinar on March 18

Space is limited.
Reserve your Webinar seat now HERE

On March 5 2004 Premier Wen Jiabao announce the “Rise of Central China Plan”, designed to accelerate the development of China’s central regions, including Hunan Province. Changsha, the capital of Hunan with a population of 7 million, has benefitted directly from these policies and hence became one of China's 20 most "economically advanced" cities.

As a high speed rail hub with an important inland port at the Yangtze River and an international airport, Changsha’s infrastructure is already well developed. GDP is rising quickly, having reached 1/3 the size of Shanghai in 2012. With the implementation of new policies to promote more advanced sectors like new materials, cultural and creative industries or environmental technologies, the city offers a range of opportunities for European SMEs.

Join this webinar and learn more about:

  • the China Council for the Promotion of International Trade Hunan Sub-Council (Enterprise Europe Network contact point for Central China);
  • the city of Changsha, social and economic data;
  • the infrastructure and  some relevant  foreign investment projects;
  • key sectors and opportunities for EU SMEs in Changsha;
  • recommendations and advice: why should EU SMEs choose Changsha?
  • information on exhibitions, useful links and tools.

Title: Regional Cities in China - Opportunities for EU SMEs in Changsha with Ms. Phoebe Zheng and Ms. Miranda Hou

Date: Tuesday, March 18, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
          
5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Using Free Trade Zones When Importing to China

Join us for a Webinar on March 4

Space is limited.
Reserve your Webinar seat now HERE

Importing products to China can take many forms.  Direct export of finished products from the EU to China is one option, but there are other variations to this process. For example, only part of the final product is shipped to China, then assembled with parts manufactured locally, and only then sold to the Chinese customer, or even exported again. In such cases, assembly can be done either ‘behind’ the Chinese customs border or within special free trade zones.

Several aspects, such as the contractual framework, taxes, import tariffs, payment or foreign exchange control need to be taken into account when preparing an import strategy for such arrangements. This webinar will clarify crucial issues which make this type of importing possible and cost effective by giving a general overview of the problem, showing alternatives, and providing case studies on how to handle different situations.

Join this webinar if you would like to

  • understand the different types of free trade zones;
  • get an overview of customs tariffs and import taxes;
  • follow a case study on using free trade zones to assemble products consisting of imported and locally produced parts;
  • follow a case study on importing and using warehouses for temporary storage;
  • receive a short overview of the advantages of the Shanghai Free Trade Zone for importing.

Title: Using Free Trade Zones When Importing to China with Mr. Zhao Deming - Senior Partner of HaoLiWen Law firm

Date: Tuesday, March 4, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
          
5:00 PM - 6:00 PM CST (China Standard Time)

 Free of charge for EU SMEs and intermediaries

 

Regional Cities in China Series: Opportunities for EU SMEs in Tianjin

Join us for a Webinar on February 25

Space is limited.
Reserve your Webinar seat now HERE

Tianjin, located in the north-east of the country, is the fourth largest city in China. In the 11th Five-Year Plan, published in 2006, it was designated to follow the examples of Shenzhen and Pudong (Shanghai) to become the “third pole" of China's economic growth. The province-level municipality has been recording the highest GDP in China since 2010, outperforming both Beijing and Shanghai.

As the biggest port in Northern China and shipping gateway to Beijing offering exceptional conditions for foreign investment in the recently created Binhai New Area, Tianjin has a lot to offer to European SMEs.

Join this webinar and learn more about:

  • the Northern Technology Exchange Market (Enterprise Europe Network contact point in Tianjin);
  • the city of Tianjin, social and economic data;
  • the different development and industrial areas;
  • key sectors and opportunities for EU SMEs in Tianjin;
  • recommendations and advice: why should EU SMEs choose Tianjin?
  • information on exhibitions, useful links and tools.

Title: Regional Cities in China Series: Opportunities for EU SMEs in Tianjin with Mr. Bjoern Lindemann and Mr. Eric Han

Date: Tuesday, February 25, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
          
5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

F&B Customs Procedures and Labelling – A Step-By-Step Guide

Join us for a Webinar on February 18

Space is limited.
Reserve your Webinar seat now HERE

China became the world’s largest importer of agricultural products in 2012 and, despite a fragmented distribution infrastructure and growing local competition, opportunities for European SMEs to sell food and beverage products in China are likely to grow.

Main drivers are increasing disposable income, urbanisation, and a growing taste for foreign foodstuffs – reinforced by a number of large-scale scandals in China’s domestic food industry in recent years. However, managing the importing process and conforming to the multitude of regulations concerning food safety and product labelling are major challenges even for experienced exporters.

In this webinar, our expert will provide you with concise information on:

  • opportunities for EU SMEs in China’s F&B market;
  • the regulatory environment when exporting to China;
  • the main players involved in the exporting process;
  • the labelling requirements and best practices for SMEs;
  • case studies and general recommendations.

Title: F&B Customs Procedures and Labelling – A Step-By-Step Guide with Mr. Pablo Recio Gracia, Director of the Beijing office of Gold Millennium Group

Date: Tuesday, February 18, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
          
5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Corporate Social Responsibility for EU SMEs in China

Join us for a Webinar on January 21

Space is limited.
Reserve your Webinar seat now HERE

China has had no shortage of industry scandals involving foreign companies in the past few years: the quality of imported milk products has been called into question, car manufacturers have been accused of massive environmental pollution and foreign retailers have been attacked for alleged price rigging. Increasing scrutiny by government and citizens alike is thus turning corporate social responsibility from a moral obligation to a mandatory element of sound business strategy.

EU SMEs looking for long-term engagement with China are well advised to develop appropriate strategies in this regard, which, if done well, can help protect against damaging allegations and serve as a unique selling point at the same time. In this webinar, EU SME Centre expert Richard Brubaker will elaborate on why your company should become active now and how you can employ a cost-effective approach that will help protect and boost your business in China. Points discussed will include:

  • CSR in China
  • Creating a CSR strategy
  • Examples of CSR strategies in China
  • Implementing CSR in your company
  • CSR and return on investment
  • Tools and resources

Title: Corporate Social Responsibility for SMEs in China with Mr. Richard Brubaker, Founder, Collective Responsibility

Date: Tuesday, January 21, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
          
5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Enterprise Income Tax for EU SMEs in China

Join us for a Webinar on January 14

Space is limited.
Reserve your Webinar seat now HERE

With only a few exceptions, all enterprises or organisations which have obtained income within China are subject to enterprise income tax (EIT). As in any other country, payment of taxes can be rather complicated if you want to do it right, i.e., comply with local laws and procedures while benefitting from tax credits, available exemptions or other incentives. For example, SMEs might be eligible for tax benefits, such as reduced rates for small or low-profit enterprises, or other incentives provided for high-tech enterprises or those that are established in western regions of China.

Join this webinar to learn more about the circumstances under which your income is taxable and at what rates, how to calculate it correctly, what procedures you need to comply with, whether you will be considered as resident or non-resident enterprise, and who will withhold tax for you in China. The presentation will provide you with an overview of the following topics: 

  • Resident and non-resident enterprise EIT
  • Income subject to EIT, passive and active income
  • Tax rates
  • Representative offices and taxes
  • Non-taxable income, tax-exempt income and deductions
  • The “withholding tax”
  • Filing obligations

Title: Enterprise Income Tax for EU SMEs in China with Ms. Grace Yin, Ernst & Young (China) in Beijing

Date: Tuesday, January 14, 2014

Time: 10:00 AM - 11:00 AM CET (Central European Time)
            5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

Cultural and Creative Industries in China Part 2: Computer Gaming and Software Development

Join us for a Webinar on December 17

Space is limited.
Reserve your Webinar seat now HERE
 

Very few economic sectors have revealed as much economic potential in China as the cultural and creative industries (CCIs). The growing gaming industry in China is currently worth 4.5 billion Euros and offers great business opportunities.

With the increasing ownership of smartphones and developing industry chain, mobile games have become the fastest growing and most competitive segment of the entire Chinese games market. Yet, the complicated landscape of app stores and persistent piracy culture exacerbates challenges for overseas developers. The EU SME Centre and the China IPR SME Helpdesk invite you to this joint webinar to discuss how EU SMEs can make the most of China’s huge mobile gaming market, and the steps you must take to protect your Intellectual Property.

This second webinar of a two-part series will focus on the computer gaming and software industries and offer practical advice on establishing and operating your business in China as well as protecting its ideas and innovations through intellectual property rights, including :

  • China’s mobile gaming market – overview and latest development
  • Market access for foreign providers
  • Adjusting to the Chinese market: popular formats and localisation
  • Monetisation and distribution platforms in China
  • Copyright registration for software, games and using the unique Chinese software copyright registration regime
  • Importance of registering trade marks
  • Potential of registering the patent to protect software’s IP
  • Pursuing IP infringement

This free, 45-minute presentation and 30 minute Q&A session at 10:00am Brussels time (9:00am London, 5:00pm China) will take you through a range of simple, cost-effective measures to develop your business in China and protect your IP. Get valuable insights from our experts, and ask questions live throughout the webinar.

 

Title:Cultural and Creative Industry in China Part 2: Computer Gaming and Software Development

Date:Tuesday, December 17, 2013

Time:10:00 AM - 11:15 AM CET (Central European Time)
         5:00 PM - 6:15 PM CST (China Standard Time)

Cost:Free of charge for EU SMEs and intermediaries

The EU SME Centre is a support service provider for European SMEs facilitating market access in China. The Centre provides practical information, advice and business tools free of charge, aimed at better equipping SMEs to develop their business and tackle challenges faced in the Chinese market. The online portal www.eusmecentre.org.cn will help SMEs gain a clearer insight into conducting business in China, by offering professional information and confidential advice.

 

 

European SME Week Webinar

Veja nos links abaixo o desenvolvimento dos vários webinars.

 

Part 1: Selling Online in China

Part 2: Avoiding Common Scams when Doing Business in China

Part 3: Marketing your Products in China

Part 4: Finding an Agent/Distributor in China

Part 5: Applying for the CCC Mark in China

 

How to export meat products to China?

Join us for a Webinar on November 19

Space is limited.
Reserve your Webinar seat HERE

In 2012, China’s imports of meat products reached more than EUR 3 billion. Main suppliers were NAFTA countries, particularly the US, followed by the EU.According to the UN Food and Agriculture Organization, meat imports may rise three percent annually over the next ten years to 1.7 million tons in 2022, mainly due to the growing population, urban expansion and growing wealth in the country. Recent food safety scandals are driving demand for imported meat products as well, further increasing opportunities for EU exporters.

Since the control of the meat supply chain at an international level is one of the priorities of the Chinese Government, managing the meat importing process and conforming to a multitude of regulations in the complex regulatory framework is a major challenge for meat exporters.

Join this webinar and discover:

  • The meat market in China
  • Step by step introduction into the regulatory framework
  • The main requirements of the Chinese Food Safety Law
  • The key points for meat imports to China
  • The import procedures
  • Packaging and labelling
  • Challenges and recommendations 

Title: How to export meat products to China? with Mr. Jordi Baqué Pons, Girona Chamber of Commerce

Date: Tuesday, November 19, 2013

Time: 10:00 AM - 11:00 AM CET (Central European Time)
          5:00 PM - 6:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

 

How to benefit from China's building boom? Myths and realities in China's construction sector.

Join us for a Webinar on October 22

Space is limited.
Reserve your Webinar seat HERE

China accounts for almost 42% of all building worldwide and builders are increasingly willing to choose European services and products over local competitors, especially in innovative and research-intensive sub-sectors connected to sustainable urbanisation and green building. Large-scale projects are being rolled-out all over the country, creating new markets with very specific characteristics and hence opportunities for European SMEs. Join this webinar to see how your company can successfully enter this booming but challenging market. Our speaker, industry expert Dirk Laeremans, will discuss

the size and structure of the market in general;
growth drivers and trends in key sub-sectors;
the regulatory and policy framework;
opportunities and challenges for EU SMEs, as well as
other practical information relevant to newcomers to China's construction sector.

Title:

How to benefit from China's building boom? Myths and realities in China's construction sector
with Mr. Dirk Laeremans, Managing Director of Orientas

Date: Tuesday, October 22, 2013

Time:

10:00 AM - 11:00 AM CEST (Central European Summer Time)
4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

 

How to wisely pull your business out of China?

Join us for a Webinar on September 10

Space is limited.
Reserve your Webinar seat now HERE
 

Regardless of how attractive and profitable China might be for many companies, it is advisable to prepare for withdrawal of your business from the start, as the process can be equally or even more complex than setting up a business in the country. Depending on the type of investment you have made, different regulations and rules may apply. In the webinar, our expert will provide you with an overview of the available options and necessary procedures.

Join this EU SME Centre webinar and learn more about:

Different circumstances under which a business exit might be necessary
How to choose the right option for your business – representative office, wholly foreign-owned enterprise, joint venture
General procedures to wrap up your business legally and relevant authorities you will have to deal with
Practical examples in the form of case studies
Risks you have to face if you choose to illegally pull out of China

Title: How to wisely pull your business out of China? with Mr. Richard Hoffmann, Partner at Ecovis in Beijing

Date: Tuesday, September 10, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
          4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How can opportunities outweigh challenges in China's water sector?

Join us for a Webinar on July 30

Reserve your Webinar seat now HERE

With almost 20% of world’s population and only about 6% of global freshwater resources, China’s water sector has been identified by the Chinese government as a high priority area for the 12th Five-Year Plan. With rapid urbanization and industrialization, China faces challenges from large population, limited water resources and deteriorative water environment. According to the PRC Ministry of Water Resources, “in the total of 663 cities in China, there are more than 400 cities suffer from water shortage problem, and above 110 cities are in severe water shortage”. The Chinese government has put effort to seek solutions to expand water supply, improve water use efficiency and promote environmental protection, whilst policymakers are also looking into economic tools such as pricing mechanisms and proper subsidies policy to balance benefits between investors and beneficiary. Such prioritisation and tools is also creating opportunities for EU SMEs active in this sector, but SMEs may find it challenging to access the right information and partners to develop a viable business plan.

Join Simon Spooner, EU SME Centre water sector expert and learn more about:

  • Overview of China’s water sector, drivers, trends and regulatory structure
  • Opportunities for EU SMEs including but not limited to niche markets relevant to desalinization technologies, portable drinking water trucks, equipment and treatment, micro hydropower, etc.
  • Challenges in the China water sector (e.g. pricing mechanisms, water distribution, wastewater treatment, etc.), also including main legal, market, finance and operational challenges.
  • Case studies, conclusions and tips as well as other practical information on exhibitions, associations, references, tools and initiatives relevant to this sector.

Title: How can opportunities outweigh challenges in China's water sector?

Date: Tuesday, July 30, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How to conduct successful due diligence for Joint Ventures and Mergers & Acquisition in China?

Join us for a Webinar on June 25

Reserve your Webinar seat now HERE

When expanding their businesses to China, many companies are facing the elementary question of how to enter the China Market: opening a representative office, facilitating production, establishing a new company or building a production site? A rather elegant way of establishing a business in China or expanding ones business in or to China seems to be an investment into an existing Chinese company or establishing a joint venture with Chinese partner. However mergers with, acquisitions of or setting up ones own JV carries inherent risks that have to be identified and addressed before any agreement can be considered. Due diligence therefore needs to be a top priority from the very beginning to correctly gauge the viability of the proposed partnership, protect investment and make sure that the other party is able to make the promised contributions.

In the webinar we address following questions:

  • What is the purpose and function of you carrying out due diligence? 
  • What can this process influence?
  • What should you focus on when carrying such due diligence process?   
  • What are the difference between conduction due dilligence in Europe and in China?

Title: How to conduct successful due diligence for Joint Ventures and Mergers & Acquisition in China?

Date: Tuesday, June 25, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How to tap into china's thirst for green building? Opportunities for European SMEs

Join us for a Webinar on May 28

Reserve your Webinar seat now HERE

China accounts for almost 42% of all building worldwide. Among them are a high proportion of offices, shops and hotels. Development is strong in all major cities, but particularly in China’s second tier cities. Two billion square meters of new buildings will be constructed annually. However, more than 40% of China’s total energy consumption is directly or indirectly connected to construction and almost 1/3 of water consumption is allotted to the building area. Each m2 of building space consumes four times more energy as compared to European averages. The Chinese government has recognized the potential of Green Building on the market and promotes energy-saving, resource-efficient and sustainable building projects as per its five-year plans.

This offers great potential for European SMEs in this sector, from engineers and architects to real estate consulting, building material suppliers and providers of innovative technical solutions. Join this webinar and learn:

  • Market development in green building in China and the rising awareness amongst policy makers and real estate developers;
  • Market overview featuring information on market size and structure of China’s construction industry, sector definitions and growth drivers and trends in key sub-sectors;
  • Green building standards, technology and solutions;
  • Regulatory and policy framework
  • Opportunities for European SMEs in Green Building Sector
  • Other information such as key players, exhibitions, industry associations and other useful links relevant to green building.

Title: How to tap into china's thirst for green building? Opportunities for European SMEs

Date: Tuesday, May 28, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How to set clear rules for your employees in China?
Join us for a Webinar on May 21

Space is limited.
Reserve your Webinar seat now HERE

Employment relations sometimes stand aside the focus of foreign investors to China. Indeed, they are often viewed as relations where potential losses are not substantial. However this perspective has too often been proven to be a wrong, especially in China where labour legislation has developed considerably in recent years, and where non-compliance to the regulations do cause financial losses to the employer in terms of compensations paid to employees, penalty imposed by authorities and most importantly long-term reputation damages.

Join this webinar and learn:

  • How to conclude a valid labour contract;
  • How to draft an Employee Handbook and why you need one;
  • The importance of performance assessments and reviews;
  • How to terminate employment relation effectively;
  • The effect of confidentiality and non-compete clauses in the employment contract.

Title: How to set clear rules for your employees in China?

Date: Tuesday, May 21, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How to navigate China's distribution channels in the Food & Beverage sector?
Join us for a Webinar on May 14

Space is limited.
Reserve your Webinar seat now HERE

From 2005 to 2010, EU exports of F&B to China multiplied by almost five and opportunities for European SMEs to sell their products in China are likely to grow, driven by increasing disposable income, urbanisation, and a growing taste for foreign foodstuffs. But, beware of the fragmented distribution infrastructure and growing local competition.

Imports and distribution channels are complex and change frequently. Import procedures must be handled by licensed importers who rarely also act as distributors and, reversely, food distributors and traders are unlikely to hold import licences. Once inside China, the upscale and affluent appearance of many shopping precincts is a façade to localised and fragmented retail distribution networks. Even major retailers don’t have large regional distribution centres so that distribution is generally handled on a store-by-store or city-by-city basis.

Join this webinar and learn about:

  • Market overviews featuring information on market size, growth drivers and trends;
  • China’s F&B wholesale and retail distribution networks (hypermarkets, supermarkets, F&B chain stores, online stores with delivery services, etc.);
  • Building a cohesive network of local importers and distributors;
  • Benefits and inconveniences of channelling through Hong Kong traders (payment in foreign currency, wide distribution networks, etc.); as well as
  • Other information such as exhibitions and other useful links tools 

Title: How to navigate China's distribution channels in the Food & Beverage sector? with Edward Liu, General Manager, SinoDrink Trading Co.

Date: Tuesday, May 14, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How to shake the right marketing mix in China?
Join us for a Webinar on April 23

Space is limited.
Reserve your Webinar seat now HERE

Even though income levels are still low, China counts 280 million people in the upper-middle class bracket and is expected to double within a decade’s time, a figure which no other country can pretend to. But the Chinese market is one with its very own characteristics. From the geographical distribution of this vast upper-middle class to family structure, Manuel Sánchez Monasterio will share his experience to provide you an overview of the characteristics of the Chinese market which you cannot afford to miss to shape out the right marketing mix (product, price, place and promotion) to position your brands and products in the Middle Empire. 

Join this EU SME Centre webinar and learn more about how to:

  • Mould and fashion your product to Chinese needs, demands and tastes.
  • Set the right price depending on how you want to position yourself on this market.
  • Choose wisely from one or two locations as an initial way-in so as to benefit from your local networks and project yourself in the long-term step by step.
  • Ensure your visibility as you introduce your products on the market through traditional and online channels.

Title: How to shake the right marketing mix in China? with Manu Sánchez Monasterio

Date: Tuesday, April 23, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
           4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How to develop a robust online selling strategy in China?
Join us for a Webinar on April 9

Space is limited.
Reserve your Webinar seat now HERE

The fast growth of E-commerce presents an attractive opportunity for European Small and Medium Enterprises (SMEs) to access Chinese markets, allowing them to promote their goods to a vast market, for relatively little cost. As the growth of online selling in China continues to reach remarkable levels, it is essential to keep track of the latest trends in terms of market opportunities, strategies, tools and best practices. At the same time, you have to be aware of the risks of pirated and counterfeited products online and develop a pre-emptive strategy that is right for your business to safeguard your intellectual property.

In this webinar, you will learn about:

  • Why EU SMEs should be considering online selling in China;
  • Ways to sell online: how to get your goods to market;
  • How to develop a strong online marketing strategy;
  • Understand 'cybersquatting' and how to protect your domain name;
  • Learn how to monitor e-commerce sites for counterfeits and how you can get support from websites such as taobao.com and alibaba.com to protect your products and brand.

Title: How to develop a robust online selling strategy in China?

Date: Tuesday, April 9, 2013

Time: 10:00 AM - 11:00 AM CEST (Central European Summer Time)
            
4:00 PM - 5:00 PM CST (China Standard Time)

Cost: Free of charge for EU SMEs and intermediaries

 

How can foreigners establish an office in China? Wholly foreign owned enterprise (WOFE) or representative office (RO)?

5 pm - 6 pm, Mar 26 2013

HERE

When it comes to doing business in China, European SMEs can pick from several options, from indirect modes of entry like licensing, franchising and online selling to exporting with or without the help of local partners and investment in the form of representative offices (RO), partnerships, joint ventures and wholly foreign-owned enterprises (WFOE or WOFE). Every approach has its advantages depending on the goals and specific circumstances of individual companies.

This webinar aims at introducing the modes of entry onto the Chinese market without the help of a local partner (i.e. WOFE or RO) and will provide the following elements:

  • Short introduction of the options available for foreigners to invest in China and which strategy is most suitable for your business?
  • When is a good time to open a permanent office in China?
  • What are the practical differences between WOFE and RO?
  • What processes are involved for establishing a WOFE/RO?
  • What are the practival differences between running a WOFE or an RO, eg. administrative obligations?

Pub